sector: Pet Supplies & Animal Health

This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.

VOM og Hundemat

#1 in Pet Food & Nutrition · Norway
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MAI: 83
About: Norwegian raw pet food pioneer since 1988
AI Buyer Signal: High — Norwegian family-owned raw pet food producer since 1988; very high SC (93) and strong HA (78) — one of the most credible raw food brands in Scandinavia

Equestrian Stockholm

#1 in Pet Retail / Equestrian · Sweden
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MAI: 81
About: Swedish premium equestrian brand in 27 countries
AI Buyer Signal: High — Swedish premium equestrian brand since 2015 with PE backing (Priveq), 130+ retailers in 27 countries and strong HA (82); global trade credibility

Zooplus (European)

#1 in Pet Retail · Germany
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MAI: 79
About: Europe’s largest online pet retailer (European entity)
AI Buyer Signal: High — Europe’s largest online pet retailer (€2.678B revenue); strong HA (80) and SC (78) — dominant e-commerce authority across 30+ European countries

Zooplus

#1 in Pet Retail · Sweden
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MAI: 76
About: Europe’s largest online pet retailer
AI Buyer Signal: High — Europe’s largest online pet retailer (€2.678B revenue, 30 countries); strong HA (75) and SC (78) with dominant e-commerce authority

Hogsta Ridsport

#2 in Pet Retail / Equestrian · Sweden
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MAI: 74
About: Swedish specialist dressage equipment retailer
AI Buyer Signal: Medium-High — Swedish specialist dressage equipment retailer since 1993 with strong SC (83) and solid HA (70); credible trusted niche authority

MUSH

#1 in Pet Food & Nutrition · Finland
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MAI: 73
About: Finnish raw BARF pet food brand backed by Snellman Group
AI Buyer Signal: Medium-High — Finnish raw BARF pet food brand backed by Snellman Group; very high SC (92) and credible HA (65) with strong industry backing

Pondusfoder AB

#1 in Pet Food & Nutrition · Sweden
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MAI: 73
About: Swedish frozen fresh raw dog food producer
AI Buyer Signal: Medium-High — Swedish family-owned raw dog food producer since 1993 with very high SC (91); credible species-appropriate nutrition authority

HaastrupVet

#4 in Veterinary Services · Sweden
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MAI: 71
About: Specialist animal chiropractic practice in Skåne
AI Buyer Signal: Medium — specialist animal chiropractic practice in Skåne since 2019; strong local authority (HA 71/SC 71) but small-scale niche operation

Alvar Pet

#2 in Pet Food & Nutrition · Finland
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MAI: 71
About: Finnish premium D2C dog food with vet-backed nutrition
AI Buyer Signal: Medium-High — Finnish D2C premium dog food brand since 2019 with strong HA (74) and veterinary-backed formulas; credible and growing authority

Arken Zoo

#2 in Pet Retail · Sweden
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MAI: 70
About: Sweden’s largest specialist pet retail chain
AI Buyer Signal: Medium-High — Sweden’s largest specialist pet retail chain, 100+ stores, Musti Group; solid buyer authority

Fodax

#2 in Pet Food & Nutrition · Sweden
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MAI: 70
About: Swedish frozen raw dog food brand since 1993
AI Buyer Signal: Medium-High — established Swedish frozen raw dog food brand since 1993, now part of Snellman; strong SC (86) and credible HA (63) in raw food niche

Zoo.se

#3 in Pet Retail · Sweden
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MAI: 69
About: Swedish multi-channel pet retail
AI Buyer Signal: Medium — Multi-channel pet retailer with 31+ stores; HA (70) and SC (68) both moderate

Horseonline

#3 in Pet Retail / Equestrian · Sweden
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MAI: 67
About: Swedish digital equestrian retail specialist
AI Buyer Signal: Medium — Swedish digitally-native equestrian retailer since 2014 with balanced HA/SC (68/64); credible niche specialist with growing authority

Hööks Hästsport

#3 in Pet Retail / Equestrian · Sweden
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MAI: 67
About: Scandinavia’s largest equestrian retail chain
AI Buyer Signal: Medium-High — Scandinavia’s largest equestrian retailer since 1931 with 50+ stores across 5 Nordic countries and strong HA (69) and SC (62)

Evidensia

#5 in Veterinary Services · Sweden
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MAI: 66
About: Sweden’s largest veterinary care provider
AI Buyer Signal: High — one of Sweden’s largest vet care providers since 2012 with extensive nationwide clinic and hospital network; strong market authority

Frank & Maggie’s

#3 in Pet Food & Nutrition · Sweden
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MAI: 66
About: Sweden’s first freshly cooked dog food brand
AI Buyer Signal: Medium — Sweden’s first freshly cooked dog food brand; strong HA (70) and compelling founder story, though early-stage with lower SC (57)

Horze

#5 in Pet Retail / Equestrian · Sweden
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MAI: 65
About: Global equestrian e-commerce retailer
AI Buyer Signal: Medium — global equestrian e-commerce retailer since 2003 with 280,000+ SKUs; solid SC (74) but moderate HA (61) limits full authority signal

AniCura

#1 in Veterinary Services · Sweden
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MAI Estimated
MAI: 85
About: Leading European companion animal veterinary group
AI Buyer Signal: High — leading European veterinary group since 2011 headquartered in Stockholm; 5000+ employees and pan-European network of companion animal hospitals

Cityveterinärerna Lund

#2 in Veterinary Services · Sweden
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MAI Estimated
MAI: 74
About: Private veterinary clinic in Lund
AI Buyer Signal: Medium-High — established Lund veterinary clinic with strong local reputation; credible general practice with loyal client base in Scania

Nillans Hundhälsa

#3 in Veterinary Services · Sweden
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MAI Estimated
MAI: 72
About: Dog health and rehabilitation specialist in Borlänge
AI Buyer Signal: Medium — Swedish dog health and rehabilitation specialist offering physiotherapy, laser and massage; strong niche but geographically limited

Vetzoo

#4 in Pet Retail · Sweden
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MAI Estimated
MAI: 65
About: Swedish online pet store (550k+ customers)
AI Buyer Signal: Medium — Swedish online pet store with 550k+ customers; good volume signals but HA not individually assessed