About

Based in Dublin and working with clients across Europe, we help good businesses become the obvious choice.

Our Mission is Clear

Over a decade working with 5,000+ businesses on digital strategy, one problem kept repeating: strong businesses being invisible to the customers they were built to serve.

Digital Scorecard was built to fix that in the AI era with tools that measure, prove, and improve how a business appears to buyers, search engines, and AI.

Since its formation, Digital Scorecard has run projects with several organisations from Region Skåne to Tillväxtverket to ALMI. All charged with helping businesses succeed. 

Edward Nugent

Founder Digital Scorecard
Dr Edward Nugent founded Digital Scorecard in 2016 and developed the Digital Scorecard Framework. In 2025, this expanded to include TrustPoint and the Market Authority Index.
Edward holds a PhD in Business Strategy and while he started in corporate world has more than 20 years’ experience working with start-ups and SMEs across Germany, Italy, Norway, Sweden, Turkey, Ireland, and the United Kingdom.
 
He has led both B2B and direct-to-consumer projects across six markets and is the creator of the Market Authority Index and the TrustPoint methodology. A former academic, his research focused on econometric models and business performance.

For more details see his  LinkedIn profile

What we do

Digital Scorecard gives businesses two practical tools to strengthen their visibility, credibility, and competitive position.
 

The Market Authority Index (MAI)  shows how your business is perceived by buyers, search engines, and AI platforms compared with your competitors. You receive a scored report that highlights your strengths, reveals what is holding you back, and shows what to improve first..

TrustPoint provides independently verified evidence of the results you deliver to customers. By turning real customer outcomes into credible proof, it helps potential clients, and platforms like Google and ChatGPT,  understand why your business is a trusted choice.

5,000+
Businesses we have worked with

500+
Verified workshops delivered

98/100
Rating for increasing client sales

Get in touch

Whether you have a question about MAI, TrustPoint, or our coaching and strategy programmes, get in touch and we will come back to you within one working day.