Horseonline AB is a Swedish digitally-native equestrian retailer founded in 2014 by David Erndin, Hampus Erndin, and Timmy Norin. After three relocations, the company moved into a new 2,400 m² modern office and warehouse in Kalmar in 2024. In November 2023, it launched an international expansion under the brand Equinest.com targeting Germany, France, and the Netherlands. Carries premium brands including Samshield, Kentucky Horsewear, Mountain Horse, and LeMieux.