Horseonline

#3 in Pet Retail / Equestrian · Sweden

Horseonline AB is a Swedish digitally-native equestrian retailer founded in 2014 by David Erndin, Hampus Erndin, and Timmy Norin. After three relocations, the company moved into a new 2,400 m² modern office and warehouse in Kalmar in 2024. In November 2023, it launched an international expansion under the brand Equinest.com targeting Germany, France, and the Netherlands. Carries premium brands including Samshield, Kentucky Horsewear, Mountain Horse, and LeMieux.

Market Authority Index

Human Authority

Structural Confidence

67

68

64

Sector
Subsector
Country
Size Tier
MAI Tier
Subsector Rank
3
AI Buyer Signal
Medium — Swedish digitally-native equestrian retailer since 2014 with balanced HA/SC (68/64); credible niche specialist with growing authority
Known For
Swedish digital equestrian retail specialist
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