Can your business prove the value it delivers to customers?

Most businesses know they are good at what they do. The problem is that good is not enough if you cannot independently verify it. TrustPoint gives you the verified evidence to answer the question every buyer is asking — why should I choose you?

TrustPoint: independently verified proof of your impact

TrustPoint is a research standard governed by Digital Scorecard. We survey your real customers and produce independently verified data on how and to what extent your business helps them — validated commercial evidence you can use across marketing, sales, and procurement. Not just testimonials, not just ratings, but verified proof that AI systems can also read and reference.

Three things dictate sales success: who you serve, what your clients actually receive, and what you can independently prove. TrustPoint gives you the third, and provides guidance on the other two.

Real Results Across Three Sectors

Bedding

A Swedish bedding brand discovered 91.2% of customers reported improved sleep. The entire DTC site was rebuilt around that finding. Sales have grown significantly since.

Fashion
A plus-size fashion brand verified that 92.5% of customers feel more comfortable in their body. The study has now been conducted twice, building a verified track record no single review can match.

Health

A probiotic brand proved 79% of customers reported meaningful symptom improvement, with 0% rating it worse than alternatives.

Market Authority Index: find out where you stand before your competitors do

Before you can improve how your business is perceived, you need to know how it is perceived right now. The Market Authority Index (MAI) assesses your business across two dimensions; how the market sees you externally (Human Authority), and how structurally sound (Structural Confidence) you are as a business. The result is a scored report, a competitor comparison, and a clear picture of where attention is needed most. It is free to start and takes minutes.

Selection of Clients

Dr Edward Nugent

Founder

Dr Edward Nugent founded Digital Scorecard to help businesses navigate marketing in a digital age. The business has evolved from the Digital Scorecard Framework to now helping clients prove how they help their clients with TrustPoint as well as managing the Market Authority Index.

Our History

Helping great businesses stand out and grow
For over a decade, we’ve worked with more than 5,000 businesses on digital strategy and marketing. One pattern kept appearing: strong businesses were being overlooked because their digital presence failed to reflect the quality of their work.
 
That insight led us to build TrustPoint, helping businesses prove how they deliver value to clients.
 
It also led to the Market Authority Index, a diagnostic that shows where a business stands, what is holding it back, and what to fix first.
Participants rated Digital Scorecard in helping sales
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Businesses served across Ireland, Sweden and the UK
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Verified workshops with business management
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