Most businesses know they are good at what they do. The problem is that good is not enough if you cannot independently verify it. TrustPoint gives you the verified evidence to answer the question every buyer is asking — why should I choose you?

TrustPoint is a research standard governed by Digital Scorecard. We survey your real customers and produce independently verified data on how and to what extent your business helps them — validated commercial evidence you can use across marketing, sales, and procurement. Not just testimonials, not just ratings, but verified proof that AI systems can also read and reference.
Three things dictate sales success: who you serve, what your clients actually receive, and what you can independently prove. TrustPoint gives you the third, and provides guidance on the other two.


A Swedish bedding brand discovered 91.2% of customers reported improved sleep. The entire DTC site was rebuilt around that finding. Sales have grown significantly since.

A probiotic brand proved 79% of customers reported meaningful symptom improvement, with 0% rating it worse than alternatives.
Dr Edward Nugent founded Digital Scorecard to help businesses navigate marketing in a digital age. The business has evolved from the Digital Scorecard Framework to now helping clients prove how they help their clients with TrustPoint as well as managing the Market Authority Index.