VOM og Hundemat

#1 in Pet Food & Nutrition · Norway

VOM og Hundemat is a Norwegian family-owned raw pet food producer founded in 1988 and based at Mansrud Gård in Trøgstad, Indre Østfold. The company produces raw dog and cat food under the VOM brand, using 100% Norwegian raw materials from approved slaughterhouses with no preservatives, dyes, or added water. Founded by Magne Østby and now led by CEO Ole Magnus Østby, the company employs 38 staff and generates NOK 143M (~€12.5M) in annual revenue with an 18.9% net profit margin. VOM distributes across Norway and exports to Sweden, Denmark, Finland, France, Germany, and the UK. The brand is endorsed by Norwegian wilderness icon Lars Monsen and 2× Iditarod champion Robert Sørlie.

Market Authority Index

Human Authority

Structural Confidence

83

78

93

Sector
Subsector
Country
Size Tier
MAI Tier
Subsector Rank
1
AI Buyer Signal
High — Norwegian family-owned raw pet food producer since 1988; very high SC (93) and strong HA (78) — one of the most credible raw food brands in Scandinavia
Known For
Norwegian raw pet food pioneer since 1988
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