The Market Authority Directory

The full directory shows businesses that have reached the Certification threshold or greater. All of the listings are scored using the MAI Agent that applies the method defined by Digital Scorecard. No score can be manipulated as all done by an autonomous Agent. This is a registered publication of public interest and does not contain any opinions but all based on the application of the same methodology by an independent Agent. 

Certified

Market Authority of 65 - 69

Silver

Market Authority of 70 - 79

Gold

Market Authority of 80+

LEGO

#1 in Toys & Games · Denmark
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MAI Estimated
MAI: 97
About: World’s most iconic construction toy brand
AI Buyer Signal: High — world’s most reputable brand (RepTrak); Danish toy manufacturer since 1932 with unparalleled global cultural and buyer authority

Avanza

#1 in Fintech & Digital Banking · Sweden
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MAI Estimated
MAI: 94
About: Sweden’s largest retail investment platform
AI Buyer Signal: High — MAI 94, Sweden’s largest investment platform, 2M+ customers, Nasdaq listed

Hemnet

#1 in Property Portals & Search · Sweden
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MAI Estimated
MAI: 94
About: Sweden’s dominant property portal (Nasdaq-listed)
AI Buyer Signal: High — Sweden’s dominant property portal since 1998; Nasdaq-listed with near-monopoly buyer authority in Swedish real estate search

Klarna

#2 in Fintech & Digital Banking · Sweden
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MAI Estimated
MAI: 93
About: Swedish global BNPL pioneer 150 million consumers
AI Buyer Signal: High — MAI 93, globally recognised Swedish BNPL pioneer, 150M+ consumers, 500K+ retailers

Folksam

#1 in Insurance · Sweden
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MAI Estimated
MAI: 93
About: Sweden’s largest mutual insurer since 1908
AI Buyer Signal: High — MAI 93, Sweden’s largest mutual insurer since 1908, policyholder-owned

Eton Shirts

#1 in Workwear & Smart Casual · Sweden
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MAI Estimated
MAI: 92
About: Swedish heritage shirtmaker with global distribution
AI Buyer Signal: High — Swedish heritage shirtmaker since 1928 with exceptional scores (HA:90, SC:95); global distribution and 4.7★ Trustpilot from 1,486 reviews

Oatly

#1 in Sustainable Food & Drink · Sweden
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MAI Estimated
MAI: 91
About: Swedish oat drink pioneer and plant-based brand
AI Buyer Signal: High — oat drink pioneer since 1994; globally recognised brand, Nasdaq-listed, category-defining product with very strong buyer credibility

Guinness Storehouse

#1 in Cultural Attraction & Museum · Ireland
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MAI Estimated
MAI: 91
About: Ireland’s most visited tourist attraction Dublin
AI Buyer Signal: High — HA 88, SC 95, Ireland’s most visited tourist attraction, 1.7M+ annual visitors

Swappie

#1 in Second Hand & Resale · Sweden
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MAI Estimated
MAI: 90
About: Refurbished iPhone & iPad reseller
AI Buyer Signal: High — leading European refurbished iPhone platform with €249M revenue and strong sustainability credentials across 10+ countries

Silentnight

#1 in Bed & Mattress · Ireland
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MAI Estimated
MAI: 88
About: UK’s largest mattress manufacturer B Corp
AI Buyer Signal: High — HA 85, SC 92, 8,613 Trustpilot reviews, Superbrand, B Corp certified

Jameson Irish Whiskey / Midleton Distillery

#1 in Distillery & Visitor Center · Ireland
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MAI Estimated
MAI: 88
About: World’s leading Irish whiskey brand
AI Buyer Signal: High — world’s #1 Irish whiskey brand since 1780; exceptional HA (91) and global distribution makes this one of the strongest buyer signals in any category

Ragn-Sells

#1 in Circular Economy & Sustainable Processing · Sweden
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MAI Estimated
MAI: 87
About: Swedish circular economy waste management since 1881
AI Buyer Signal: High — HA 92, SC 80, 2,491 Trustpilot reviews 4.6/5, leading ESG press coverage

Hi-Fi Klubben

#1 in Electronics Retail · Sweden
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MAI Expected
MAI: 87
About: Nordic specialist hi-fi audio home cinema retailer
AI Buyer Signal: High — HA 85, SC 89, Nordic hi-fi specialist retailer, 100+ stores since 1980

Specsavers

#1 in Optical & Eyecare · Sweden
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MAI Expected
MAI: 87
About: Dominant optical and hearing care retail
AI Buyer Signal: High — Dominant optical retailer HA (90) and SC (83); the default AI buyer choice in SE and IE optical markets

Six Senses

#1 in Spa & Wellness Retreat · Global
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MAI Expected
MAI: 86
About: IHG luxury wellness resorts, remote destinations worldwide
AI Buyer Signal: High — exceptional HA (88), IHG-owned luxury brand, multi-award-winning properties globally; dominant AI buyer signal for ultra-premium wellness and spa travel

ICEHOTEL

#1 in Unique Experience Stay · Sweden
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MAI: 86
About: World’s first and largest ice hotel in Swedish Lapland
AI Buyer Signal: High — world’s first and largest ice hotel since 1989; globally iconic destination 200km north of the Arctic Circle with exceptional press

Apoteket

#1 in Pharmacy · Sweden
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MAI: 86
About: Sweden’s state-owned pharmacy chain
AI Buyer Signal: High — State-owned Swedish pharmacy leader, 25.4B SEK revenue, HA (82) and SC (94); maximum institutional buyer trust

SATS

#1 in Fitness & Gym · Sweden
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MAI Estimated
MAI: 86
About: Scandinavia’s largest gym chain 270 gyms
AI Buyer Signal: High — HA 82, SC 92, TP 4.1/924, Scandinavia’s largest gym chain, Oslo Børs listed

mydentist

#1 in Dental · Ireland
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MAI Estimated
MAI: 86
About: Ireland’s largest dental group nationwide
AI Buyer Signal: High — HA 85, SC 87, Ireland’s largest dental group, nationwide network, strong signals

AniCura

#1 in Veterinary Services · Sweden
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MAI Estimated
MAI: 85
About: Leading European companion animal veterinary group
AI Buyer Signal: High — leading European veterinary group since 2011 headquartered in Stockholm; 5000+ employees and pan-European network of companion animal hospitals

Sellpy

#2 in Second Hand & Resale · Sweden
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MAI Estimated
MAI: 85
About: Peer-to-peer secondhand resale platform
AI Buyer Signal: Medium-High — Scandinavian secondhand platform backed by H&M Group; handles full logistics end-to-end with strong brand recognition in Sweden

Power

#2 in Electronics Retail · Sweden
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MAI Expected
MAI: 85
About: Major Nordic consumer electronics retail chain
AI Buyer Signal: High — MAI 85, HA 82, SC 90, major Nordic electronics retailer, large scale signals

Business Sweden

#1 in Consulting & Advisory · Sweden
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MAI Estimated
MAI: 85
About: Sweden’s official trade and investment promotion agency
AI Buyer Signal: High — MAI 85, Swedish government trade and investment agency, global network 60+ offices

NORDIC NEST

#1 in Mass Market Home Retail · Sweden
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MAI Estimated
MAI: 85
About: Curated Scandinavian home design retail
AI Buyer Signal: High — 76,500+ Trustpilot reviews at 4.5/5; clear market leader signals in Scandinavian design retail