Zooplus SE is Europe’s largest online-only pet retailer by revenue (€2.678bn in 2023), founded in Munich in 1999. Operating across 30+ European countries, it offers 9,000+ SKUs across all pet categories with an exclusive own-brand portfolio including Wolf of Wilderness, Purizon, Cosma, and Tigerino. Taken private by Hellman & Friedman and EQT in January 2022 at a €3.7bn valuation. Operates Bitiba.de as a discount sub-brand.