MUSH is a Finnish raw pet food brand (BARF — Biologically Appropriate Raw Food) owned by Snellman Petfood Oy, part of the Snellman Group food conglomerate (est. 1951). Founded in 2004 and acquired by Snellman Group in 2011, MUSH is the largest BARF manufacturer in the Nordic countries. The brand is built on the philosophy that dogs and cats should eat species-appropriate food: natural, additive-free, made from 90–95% raw meat, organs, and bones. Manufactured in Finland (Pietarsaari) and Sweden (Nässjö). Product range includes Vaisto® (frozen complete), Hellä® (special dietary needs), Duo+ (vitamin-enriched), Vaisto Puppy, Vaisto Freeze-Dried, and cat food lines. Revenue ~€25M (2024). 90+ employees.