Sweden is one of the most brand-rich markets in the Nordic region, with strong authority across fintech, retail, health, and outdoor lifestyle. The MAI directory tracks brands from ICEHOTEL to Klarna, reflecting a market where digital maturity and consumer trust are consistently high.
This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.