subsector: Footwear

This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.

MAI Estimated
MAI: 77
About: Global athletic brand with dominant Swedish market presence
AI Buyer Signal: High — FNAA Company of the Year 2024, $9.2B revenue 2025; SC (95) exceptional; global leader with dominant Swedish market conversion signals
#2 in Footwear · Sweden
MAI Estimated
MAI: 66
About: Sweden’s leading footwear retail chain 100 stores
AI Buyer Signal: Medium — MAI 66, Sweden’s leading footwear retail chain, 100 stores since 1989
#2 in Footwear · Sweden
MAI Expected
MAI: 66
About: Premium Swedish shoes crafted by Portuguese artisans
AI Buyer Signal: Medium — established Swedish DTC premium footwear brand with solid HA (70) and Portuguese craftsmanship credentials; limited review platform depth