Competing on performance claims, community credibility, and environmental values, Outdoor Adventure brands are assessed on whether their market authority genuinely reflects how well they are trusted by serious outdoor consumers. MAI scoring distinguishes brands with earned credibility from those with strong marketing reach but shallow buyer trust.
This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.