Size Tier: Large

This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.

BearingPoint

#1 in Enterprise IT Consulting · Ireland
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MAI Expected
MAI: 75
About: Major enterprise IT consultancy Ireland
AI Buyer Signal: Medium-High — HA 73, SC 78, major enterprise IT consultancy, strong Irish market presence

FootJoy

#1 in Golf · USA
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MAI Expected
MAI: 74
About: Worlds number one golf shoe and glove brand on professional tours
AI Buyer Signal: Medium — worlds number one golf shoe by tour presence (SC 90, 160-year heritage) but near-zero consumer Trustpilot reviews; AI buyer research finds editorial but no verified purchase feedback

Fastighetsbyrån

#1 in Estate Agency · Sweden
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MAI Expected
MAI: 74
About: Sweden’s largest estate agency franchise network
AI Buyer Signal: Medium-High — MAI 74, Sweden’s largest estate agency, 330 franchise offices since 1966

Emma Sleep

#1 in Bed & Mattress · Germany
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MAI Expected
MAI: 74
About: Europe’s number one DTC mattress and sleep products brand
AI Buyer Signal: High — Europe’s number one mattress brand claim, 12500 employees, 30+ countries, and extensive award-driven press coverage; strong AI buyer signals

Odgers Berndtson

#2 in Executive Search & Board Advisory · Sweden
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MAI Expected
MAI: 74
About: Global executive search and leadership advisory
AI Buyer Signal: Medium-High — HA 63, SC 90, global executive search firm, strong Swedish and Irish presence

Jollyroom

#2 in Toys & Games · Sweden
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MAI Expected
MAI: 74
About: Sweden’s largest baby and children’s online store
AI Buyer Signal: Medium-High — Sweden’s largest baby and children’s e-commerce store since 2010; dominant category leadership with broad range

Åhléns

#5 in Mass Market Home Retail · Sweden
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MAI Expected
MAI: 74
About: Sweden’s historic department store chain, founded 1899
AI Buyer Signal: Medium — Sweden’s oldest department store chain (1899) with exceptional structural credibility (SC 94); Trustpilot 2.5/5 undermines AI buyer confidence at discovery

Getinge

#1 in Medical Devices · Sweden
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MAI Expected
MAI: 74
About: Swedish medtech and life sciences equipment group
AI Buyer Signal: Medium-High — listed Swedish medtech and life sciences group with perfect SC (100) and solid HA (56); trusted B2B brand in healthcare globally

Hogia

#1 in Payroll & HR Administration · Sweden
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MAI Expected
MAI: 73
About: Swedish SME payroll and HR software
AI Buyer Signal: Medium-High — Dominant Swedish SME payroll vendor; HA (63) below High threshold but SC (88) very strong

Sana Labs

#1 in K-12 & Children's Learning · Sweden
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MAI Expected
MAI: 73
About: Swedish AI-powered workplace learning platform
AI Buyer Signal: Medium — HA 85, SC 55, Swedish AI-powered learning platform, strong authority low commercial

Fristads

#4 in Healthcare Workwear · Sweden
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MAI Expected
MAI: 72
About: Swedish professional workwear manufacturer, established 1925
AI Buyer Signal: Medium — century-old Swedish professional workwear brand with strong structural foundations (SC 88); limited B2C review presence for a B2B audience

Zalando

#6 in Mass Market Fashion Retail · Sweden
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MAI Expected
MAI: 72
About: Pan-European online fashion marketplace
AI Buyer Signal: Medium-High — Pan-European fashion platform with strong SC (86); HA (63) lower than expected given scale

Allianz Ireland

#1 in Insurance · Ireland
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MAI Expected
MAI: 72
About: Allianz insurance Ireland major market presence
AI Buyer Signal: Medium-High — HA 62, SC 86, Allianz brand authority, major Irish insurance market presence

Plantorama

#2 in Garden & Outdoor Living · Sweden
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MAI Expected
MAI: 72
About: Major Nordic garden and plant retail chain
AI Buyer Signal: Medium-High — HA 66, SC 82, major Nordic garden and plant retail chain

Manpower Sweden

#1 in Staffing & Recruitment · Sweden
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MAI Expected
MAI: 72
About: Large-scale Swedish staffing and recruitment
AI Buyer Signal: Medium — Swedish arm of ManpowerGroup with 65+ years in market, 50+ offices and strong structural presence (SC:100); HA:54 is solid, though Trustpilot 1.6★ from 5,001 reviews is a notable reputational signal gap worth addressing

Orange Cyberdefense

#1 in Managed Security Services (MSSP) · France
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MAI Expected
MAI: 71
About: French managed security services provider, Orange Group subsidiary
AI Buyer Signal: Medium — major European MSSP and Orange Group subsidiary (3000+ specialists); strong structural credentials but limited independent B2B review presence

HiQ

#2 in Enterprise IT Consulting · Sweden
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MAI Expected
MAI: 71
About: Swedish listed IT consulting group
AI Buyer Signal: Medium — HA 65, SC 81, listed Swedish IT consulting group, strong enterprise signals

Rituals

#5 in Beauty Retail · Sweden
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MAI Expected
MAI: 71
About: Global wellness beauty brand Swedish market
AI Buyer Signal: Medium — SC 88 strong commercial, HA 60 moderate, global brand in Swedish market

CPL Resources

#1 in Tech & Specialist Recruitment · Ireland
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MAI Expected
MAI: 71
About: Ireland’s largest homegrown recruitment group
AI Buyer Signal: Medium-High — Ireland’s largest homegrown recruitment group with balanced HA (61) and SC (85); credible and well-established nationally

Naturkompaniet

#2 in Outdoor & Adventure Brands · Sweden
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MAI Expected
MAI: 70
About: Swedish outdoor and adventure gear retail
AI Buyer Signal: Medium — SC (86) strong but HA (60) moderate; well-known outdoor retailer in Sweden

STF Abisko Turiststation

#2 in Wilderness Experience · Sweden
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MAI Expected
MAI: 69
About: Historic Swedish mountain station and nature tourism hub
AI Buyer Signal: Medium-High — STF Abisko is a 123-year-old Swedish tourism institution with exceptional SC (95); part of Sweden’s most trusted outdoor network

Sports Direct

#1 in Sport Retail · United Kingdom
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MAI Expected
MAI: 69
About: UK largest sports fashion retail chain, Frasers Group
AI Buyer Signal: Medium — UK largest sports retailer with exceptional structural scale (Frasers Group, SC 96); poor Trustpilot profile and governance history limit AI buyer confidence

Sweco

#1 in Environmental & Water Engineering · Sweden
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MAI Expected
MAI: 69
About: Swedish environmental engineering consultancy
AI Buyer Signal: Medium — HA 55, SC 90, dominant Swedish environmental engineering consultancy, large scale

AFRY

#1 in Environmental & Water Engineering · Sweden
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MAI Expected
MAI: 69
About: Swedish engineering and environmental consultancy
AI Buyer Signal: Medium — HA 51, SC 95, major Swedish engineering consultancy, broad sector presence