subsector: Beauty Retail

This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.

Lyko

#1 in Beauty Retail · Sweden
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MAI Estimated
MAI: 74
About: Sweden’s largest Nordic beauty e-commerce
AI Buyer Signal: Medium-High — #1 Swedish beauty market leader, large Nordic e-commerce footprint

Cocopanda

#1 in Beauty Retail · Sweden
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MAI Estimated
MAI: 74
About: Swedish beauty retailer exceptional Trustpilot reviews
AI Buyer Signal: High — 95,377 Trustpilot reviews at 4.6/5, exceptional social proof signals

KICKS

#4 in Beauty Retail · Sweden
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MAI Estimated
MAI: 72
About: Scandinavian beauty retailer 230 stores
AI Buyer Signal: Medium-High — 230+ stores, 3.5M loyalty members, strong Scandinavian omnichannel

Bangerhead

#1 in Beauty Retail · Sweden
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MAI Expected
MAI: 74
About: Swedish premium beauty online retailer
AI Buyer Signal: Medium-High — HA 81 strong, #1 in Swedish beauty retail, good authority signals

Rituals

#5 in Beauty Retail · Sweden
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MAI Expected
MAI: 71
About: Global wellness beauty brand Swedish market
AI Buyer Signal: Medium — SC 88 strong commercial, HA 60 moderate, global brand in Swedish market

Parfym.se

#6 in Beauty Retail · Sweden
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MAI Expected
MAI: 66
About: Swedish online fragrance specialist
AI Buyer Signal: Medium — HA 79 high authority but SC 47 very weak commercial conversion signals