subsector: Home Retail

This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.

IKEA Sweden

#2 in Home Retail · Sweden
Visit The Brand Profile
MAI: 84
About: Global home furnishings retailer — Swedish operation
AI Buyer Signal: High — global home furnishings giant with dominant Swedish market share (~35-42%); exceptional HA (81) and SC (90) — among the strongest buyer signals in retail

Cervera

#3 in Home Retail · Sweden
Visit The Brand Profile
MAI: 81
About: Sweden’s leading kitchen and homeware specialist
AI Buyer Signal: High — 136k verified on-site reviews and SC 92; Sweden’s leading kitchenware specialist with dominant category authority

NORDIC NEST

#1 in Home Retail · Sweden
Visit The Brand Profile
MAI Estimated
MAI: 85
About: Curated Scandinavian home design retail
AI Buyer Signal: High — 76,500+ Trustpilot reviews at 4.5/5; clear market leader signals in Scandinavian design retail

Adlibris

#3 in Home Retail · Sweden
Visit The Brand Profile
MAI Estimated
MAI: 81
About: Nordic’s largest online bookstore
AI Buyer Signal: High — Dominant Nordic online book retailer with strong brand recognition across Sweden Norway Finland

Åhléns

#5 in Home Retail · Sweden
Visit The Brand Profile
MAI Expected
MAI: 74
About: Sweden’s historic department store chain, founded 1899
AI Buyer Signal: Medium — Sweden’s oldest department store chain (1899) with exceptional structural credibility (SC 94); Trustpilot 2.5/5 undermines AI buyer confidence at discovery