Rituals

#5 in Beauty Retail · Sweden

Dutch luxury home and body cosmetics brand founded in 2000 in Amsterdam by Raymond Cloosterman. Operates nearly 1,500 boutiques and 4,500+ shop-in-shops across 33 countries. Reported revenue of €2.43 billion in 2025 with ~10,000 employees globally; certified B Corp.

Market Authority Index

Human Authority

Structural Confidence

71

60

88

Sector
Subsector
Country
Size Tier
MAI Tier
Subsector Rank
5
AI Buyer Signal
Medium — SC 88 strong commercial, HA 60 moderate, global brand in Swedish market
Known For
Global wellness beauty brand Swedish market
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