Jollyroom is Sweden’s largest e-commerce store for baby and children’s products, founded in 2010 and headquartered in Gothenburg. The company offers an extensive range of products including prams, car seats, toys, clothing, and nursery furniture for families with children from birth to age 12. Jollyroom operates primarily as an online retailer and also maintains a large physical showroom warehouse in Gothenburg, serving customers across the Nordic region.