subsector: Insurance

This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.

Folksam

#1 in Insurance · Sweden
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MAI Estimated
MAI: 93
About: Sweden’s largest mutual insurer since 1908
AI Buyer Signal: High — MAI 93, Sweden’s largest mutual insurer since 1908, policyholder-owned

Trygg-Hansa

#2 in Insurance · Sweden
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MAI Expected
MAI: 84
About: Major Swedish insurance brand nationwide
AI Buyer Signal: High — HA 82, SC 88, major Swedish insurer, strong nationwide brand recognition

If P&C Insurance

#3 in Insurance · Sweden
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MAI Expected
MAI: 81
About: Leading Nordic property and casualty insurer, Sampo Group
AI Buyer Signal: High — strong HA (79), Sampo Group backing, Trustpilot 4.2/5 from 15000+ reviews; the largest Nordic insurer with strong AI buyer signals across the region

Allianz Ireland

#1 in Insurance · Ireland
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MAI Expected
MAI: 72
About: Allianz insurance Ireland major market presence
AI Buyer Signal: Medium-High — HA 62, SC 86, Allianz brand authority, major Irish insurance market presence

Lemonade

#1 in Insurance · USA
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MAI Expected
MAI: 71
About: AI-powered insurance with charitable Giveback programme
AI Buyer Signal: High — strong HA (75), NYSE listed, Trustpilot 4.1/5 from 5700+ reviews; innovative Giveback model and AI claims create strong editorial signal for buyers

Axa Ireland

#2 in Insurance · Ireland
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MAI Expected
MAI: 65
About: AXA Group Irish insurance operations, property and casualty
AI Buyer Signal: Medium — global AXA brand with Irish operations; poor Trustpilot profile (1.7/5, limited reviews) significantly reduces AI buyer confidence for local insurance discovery