Competing on performance, sustainability credentials, and community loyalty, Sport & Outdoor brands face a market where authenticity is a primary trust driver. MAI scoring captures whether brands have built genuine authority with their target communities or rely primarily on price and distribution to maintain market share.
This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.