subsector: Running

This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.

New Balance Sweden

#1 in Running · Sweden
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MAI Estimated
MAI: 77
About: Global athletic brand with dominant Swedish market presence
AI Buyer Signal: High — FNAA Company of the Year 2024, $9.2B revenue 2025; SC (95) exceptional; global leader with dominant Swedish market conversion signals

On Running

#1 in Running · Switzerland
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MAI Estimated
MAI: 70
About: Swiss premium performance running shoes
AI Buyer Signal: High — FNAA Brand of the Year 2024, TIME100 Most Influential 2025, Roger Federer and Zendaya partnerships; HA (62)/SC (83) strong