Haglöfs is a Swedish outdoor brand founded in 1914, specialising in high-performance clothing, footwear, and equipment for climbing, hiking, skiing, and other outdoor pursuits. Headquartered in Stockholm, the brand is known for its Scandinavian design sensibility and commitment to sustainability, selling through its own retail and e-commerce channels as well as through outdoor specialist retailers. Haglöfs is currently owned by LionRock Capital following its acquisition from Asics.