Switzerland is synonymous with precision, quality, and reliability — values that translate directly into brand authority. The MAI directory tracks Swiss brands across financial services, luxury, and consumer goods, a market where the highest standards of structural confidence and human authority are the baseline expectation.
This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.