From boutique hotels to distillery experiences and dining, this sector captures brands where customer experience is the core product and trust signals are decisive purchase drivers. MAI scoring weighs heavily on reputation, review quality, and unique positioning, factors that separate exceptional experience brands from generic operators.
This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.