The Market Authority Index Directory

A directory of all certified businesses. To be certified businesses need to score 65 or above on the MA Index.

Certified

MAI Score of 65 – 69

MAI Score of 70 – 79

MAI Score of 80+

Stronger

#4 in Sport & Activewear · Sweden
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MAI Estimated
MAI: 76
About: Premium women’s activewear
AI Buyer Signal: Medium-High — premium Swedish women’s activewear with 753k Instagram followers and strong brand community, though HA not scored

Björn Borg

#2 in Sport & Activewear · Sweden
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MAI: 82
About: Swedish sports fashion and underwear brand
AI Buyer Signal: High — globally recognised Swedish sports fashion brand named after a tennis legend; Nasdaq-listed with broad product range and strong heritage

Revolution Race

#2 in Sport & Activewear · Sweden
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MAI: 82
About: Fast-growing outdoor apparel and accessories
AI Buyer Signal: High — Nasdaq-listed outdoor brand with 810k+ reviews and strong HA (78); fast-growing with proven consumer trust at scale

Yasuragi

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MAI Estimated
MAI: 61
About: Japanese-inspired spa resort near Stockholm
AI Buyer Signal: Medium — Japanese-inspired Swedish spa resort with World Spa Awards Gold 2024 & 2025, but weak Trustpilot score (1.9★) undermines buyer trust

Fota Island Resort

#3 in Spa & Wellness Retreat · Ireland
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MAI Estimated
MAI: 70
About: Irish resort spa and hotel
AI Buyer Signal: Medium-High — established Irish resort spa since 1993 with Bronze at 2025 Gold Medal Hotel Awards and strong structural credibility

Monart Destination Spa

#2 in Spa & Wellness Retreat · Ireland
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MAI Estimated
MAI: 77
About: Ireland’s leading destination spa
AI Buyer Signal: High — Ireland’s leading destination spa since 2005 with consistent press coverage in Irish Independent and strong wellness positioning

Telldus

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MAI Estimated
MAI: 48
About: Swedish smart home solutions
AI Buyer Signal: Low-Medium — micro Swedish smart home brand with polarised Trustpilot reviews; very limited employee base limits buyer confidence

Fibaro

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MAI Estimated
MAI: 49
About: Wireless smart home sensors and automation
AI Buyer Signal: Low-Medium — strong structural reach (SC:78) across 100+ countries, but HA:30 reflects the brand’s absorption into Nice Group; limited standalone buyer authority in Swedish market context

Sellpy

#2 in Second Hand & Resale · Sweden
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MAI Estimated
MAI: 85
About: Peer-to-peer secondhand resale platform
AI Buyer Signal: Medium-High — Scandinavian secondhand platform backed by H&M Group; handles full logistics end-to-end with strong brand recognition in Sweden

Swappie

#1 in Second Hand & Resale · Sweden
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MAI Estimated
MAI: 90
About: Refurbished iPhone & iPad reseller
AI Buyer Signal: High — leading European refurbished iPhone platform with €249M revenue and strong sustainability credentials across 10+ countries

New Balance Sweden

#1 in Running · Sweden
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MAI Estimated
MAI: 77
About: Global athletic brand with dominant Swedish market presence
AI Buyer Signal: High — FNAA Company of the Year 2024, $9.2B revenue 2025; SC (95) exceptional; global leader with dominant Swedish market conversion signals

On Running

#1 in Running · Switzerland
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MAI Estimated
MAI: 70
About: Swiss premium performance running shoes
AI Buyer Signal: High — FNAA Brand of the Year 2024, TIME100 Most Influential 2025, Roger Federer and Zendaya partnerships; HA (62)/SC (83) strong

Wild Spirit

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MAI Estimated
MAI: 53
About: Dog sledding and bushcraft adventures near Åre
AI Buyer Signal: Low-Medium — Dog sledding and bushcraft experience near Åre; strong nature immersion story but very small scale (80 huskies)

All In Nature

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MAI Estimated
MAI: 57
About: Outdoor survival and corporate team-building (Sweden)
AI Buyer Signal: Low-Medium — Outdoor survival and team-building company based in Borås; niche positioning with limited brand authority signals

Gråbogården

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MAI Estimated
MAI: 60
About: Lakeside exclusive hire retreat near Gothenburg
AI Buyer Signal: Medium — Family-run lakeside retreat near Gothenburg; exclusive hire venue for conferences and events with natural setting

Mundekulla

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MAI Estimated
MAI: 64
About: Ecological retreat and personal development centre
AI Buyer Signal: Medium — Ecological retreat and course centre in southern Sweden; personal development and sustainability niche positioning

Äventyrsbanan

#2 in Retreat & Conference · Sweden
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MAI Estimated
MAI: 67
About: Outdoor adventure and high ropes park near Stockholm
AI Buyer Signal: Medium — Outdoor adventure park near Stockholm in Nacka nature reserve; accessible location with high ropes courses and family appeal

Hestraviken

#1 in Retreat & Conference · Sweden
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MAI Estimated
MAI: 73
About: Riverside hotel, spa, and conference (Småland)
AI Buyer Signal: Medium-High — Family-run hotel, spa, and conference centre in Småland; strong nature setting and event venue positioning

Ramblas

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MAI Estimated
MAI: 51
About: Södermalm Barcelona-inspired tapas restaurant
AI Buyer Signal: Low-Medium — Södermalm tapas restaurant inspired by Barcelona’s Ramblas; established but limited digital authority

Bar Nombre

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MAI Estimated
MAI: 61
About: Vasastan Spanish restaurant and cocktail bar
AI Buyer Signal: Low-Medium — Vasastan Spanish restaurant open since 2011; good local reputation but limited broader authority signals

Caliente

#5 in Restaurant & Dining · Sweden
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MAI Estimated
MAI: 67
About: Swedish tapas chain across Stockholm
AI Buyer Signal: Medium — Established Swedish tapas chain across multiple Stockholm locations; consistent neighbourhood dining brand

Aqui Tapas

#4 in Restaurant & Dining · Sweden
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MAI Estimated
MAI: 71
About: Central Stockholm Spanish tapas bar
AI Buyer Signal: Medium — Central Stockholm Spanish tapas bar; classic and creative menu with solid local reputation

Tapas28

#2 in Restaurant & Dining · Sweden
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MAI Estimated
MAI: 73
About: Kungsholmen sharing plates tapas restaurant
AI Buyer Signal: Medium — Cosy Kungsholmen tapas restaurant with globally inspired sharing plates; well-regarded locally but limited wider signals

Boqueria

#1 in Restaurant & Dining · Sweden
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MAI Estimated
MAI: 75
About: Swedish Spanish tapas chain (Barcelona-inspired)
AI Buyer Signal: Medium-High — Spanish tapas chain across Stockholm, Gothenburg, and Åre; Barcelona-inspired concept with strong restaurant group recognition