Bygghemma

#2 in Home & DIY · Sweden

Nordic online home improvement and DIY retailer, a flagship brand of BHG Group (founded 2012, Malmö). Part of the Nordics’ leading home and living e-commerce company with over 1.7M products. 2025 GMV approximately USD 122M. Ships across Sweden and the Nordic region.

Market Authority Index

Human Authority

Structural Confidence

73

71

77

Sector
Subsector
Country
Size Tier
MAI Tier
Subsector Rank
2
AI Buyer Signal
High — strong HA (71), part of Scandinavia’s leading home and living e-commerce group, 1.7M+ products, well-established review presence
Known For
Nordic’s leading online DIY and home improvement retailer
TrustPoint
Get TrustPoint →

More like this

Clas Ohlson

#1 in Home & DIY · Sweden
Visit The Brand Profile
MAI Estimated
MAI: 84
About: Swedish Nasdaq-listed hardware and home retail chain
AI Buyer Signal: High — MAI 84, Swedish Nasdaq-listed retail chain since 1918, hardware electrical leisure

Byggmax

#3 in Home & DIY · Sweden
Visit The Brand Profile
MAI Expected
MAI: 68
About: Nordic discount building materials and home improvement chain
AI Buyer Signal: Medium — major Nasdaq-listed Nordic DIY retailer with strong structural credibility; damaged Trustpilot profile (2.1/5, 4000+ reviews) is the key AI buyer risk

Västerbottenssåpa

Visit The Brand Profile
MAI Expected
MAI: 63
About: Traditional Swedish soaps and eco home cleaning products
AI Buyer Signal: Medium — established regional Swedish household brand with solid HA signals; limited digital reach beyond core Scandinavian product categories

Jula

Visit The Brand Profile
MAI Expected
MAI: 60
About: Swedish DIY and hardware retail chain
AI Buyer Signal: Medium-Low — HA 50, SC 75, Swedish DIY and hardware retail chain

Biltema

Visit The Brand Profile
MAI Expected
MAI: 57
About: Swedish value DIY automotive hardware retailer
AI Buyer Signal: Medium-Low — HA 38, SC 85, Swedish value DIY automotive and hardware retailer