KappAhl is a leading Scandinavian fashion chain founded in Gothenburg, Sweden in 1953 by Per-Olof Ahl, offering affordable and responsible fashion for women, men, and children across 340+ stores in five Nordic countries. The brand targets women in the prime of their lives and their families, with all products designed in-house and a strong commitment to sustainability. KappAhl also operates the childrenswear brand Newbie and sells online in 30+ markets globally.