The Market Authority Directory

The full directory shows businesses that have reached the Certification threshold or greater. All of the listings are scored using the MAI Agent that applies the method defined by Digital Scorecard. No score can be manipulated as all done by an autonomous Agent. This is a registered publication of public interest and does not contain any opinions but all based on the application of the same methodology by an independent Agent. 

Certified

Market Authority of 65 - 69

Silver

Market Authority of 70 - 79

Gold

Market Authority of 80+

#5 in Sport & Activewear · Sweden
MAI Expected
About: Swedish sports and activewear
AI Buyer Signal: Medium — Swedish activewear brand with decent HA (58) but limited SC (50), indicating constrained structural reach vs competitors
#6 in Beauty Retail · Sweden
MAI Expected
About: Swedish online fragrance specialist
AI Buyer Signal: Medium — HA 79 high authority but SC 47 very weak commercial conversion signals
#2 in Winter Sports & Ski · Sweden
MAI Estimated
About: Swedish premium ski and outdoor apparel
AI Buyer Signal: Low-Medium — Swedish premium ski/outdoor brand with strong SC (88) but very poor Trustpilot (1.4★/284 reviews); structural reach without trust
#5 in Veterinary Services · Sweden
About: Sweden’s largest veterinary care provider
AI Buyer Signal: High — one of Sweden’s largest vet care providers since 2012 with extensive nationwide clinic and hospital network; strong market authority
#5 in Home Décor & Lifestyle · Sweden
MAI Expected
About: Swedish online home decor and furniture curation platform
AI Buyer Signal: Medium — established Swedish retailer as part of Royal Design Group with solid structural foundations; moderate HA reflects manageable review profile
MAI Expected
MAI: 66
About: Premium golf equipment manufacturer, Topgolf Callaway Brands
AI Buyer Signal: Medium — large NYSE-listed golf brand (Topgolf merger, USD 4.3B revenue) with strong editorial presence; limited Trustpilot (17 reviews) constrains AI verified-buyer signals
#6 in Home Décor & Lifestyle · Sweden
MAI Estimated
About: Swedish minimalist Scandinavian prints lifestyle brand
AI Buyer Signal: Medium — MAI 65, Swedish lifestyle brand founded 2007, minimalist Scandinavian prints
#1 in Makeup & Cosmetics · Sweden
MAI Expected
About: Swedish influencer-founded cosmetics
AI Buyer Signal: Medium-High — High HA (77) from strong brand recognition; SC gap (47) suggests conversion signals are weak relative to awareness

OX2

#1 in Renewable Energy Development · Sweden
MAI Expected
About: Swedish wind and solar energy developer
AI Buyer Signal: Medium — Swedish renewable energy developer since 2004 with strong SC (83) but modest HA (53); credible B2B player, mixed Trustpilot (3.2★)
#1 in Passenger Transport · Estonia
MAI Estimated
About: European ride-hailing and mobility super-app
AI Buyer Signal: Medium-High — Estonian mobility super-app in 45+ countries; strong brand recognition for ride-hailing and food delivery
#5 in Pet Retail / Equestrian · Sweden
About: Global equestrian e-commerce retailer
AI Buyer Signal: Medium — global equestrian e-commerce retailer since 2003 with 280,000+ SKUs; solid SC (74) but moderate HA (61) limits full authority signal
#1 in Digital & Tech · Spain
MAI Estimated
About: Spanish digital retail catalogue distribution platform
AI Buyer Signal: Medium-Low — MAI 65, Spanish digital catalogue platform, 25M monthly users, 40+ countries
#3 in Craft & Artisan Design · Sweden
MAI Estimated
About: Stockholm contemporary Scandinavian homewares brand
AI Buyer Signal: Medium-Low — MAI 65, Stockholm Scandinavian homewares design lifestyle brand
#7 in Mass Market Fashion Retail · Sweden
MAI Expected
About: Social-first Nordic women’s fashion
AI Buyer Signal: Medium — Balanced HA and SC (64/67); influencer-driven brand with solid Nordic following
#1 in Maternity Fashion · Australia
MAI Estimated
About: Australian award-winning nursing lingerie
AI Buyer Signal: Medium — Award-winning Australian nursing lingerie; strong niche authority but limited Northern European presence
#3 in Gut Health Probiotics · United Kingdom
MAI Estimated
About: UK multi-strain probiotic digestive health brand
AI Buyer Signal: Medium-Low — MAI 65, UK multi-strain probiotic brand, digestive health range
#3 in Wilderness Experience · Sweden
MAI Expected
About: Eco-certified nature hotel in Swedish Lapland
AI Buyer Signal: Medium — eco-certified Swedish nature hotel acquired by First Camp; strong booking platform presence (Booking.com 8.8/3546) but no Trustpilot
#4 in Pet Retail · Sweden
MAI Estimated
MAI: 65
About: Swedish online pet store (550k+ customers)
AI Buyer Signal: Medium — Swedish online pet store with 550k+ customers; good volume signals but HA not individually assessed
#4 in Furniture Manufacturing · United Kingdom
MAI Estimated
About: UK large upholstery manufacturer sofas since 1840
AI Buyer Signal: Medium — MAI 65, one of UK’s largest upholstery manufacturers since 1840, Scunthorpe
#2 in Luxury Leather Goods · Ireland
About: Irish hand-crafted vegetable-tanned leather handbags
AI Buyer Signal: Medium-Low — HA 63, SC 68, MAI Assessed, Irish premium leather handbag brand founded 2024
#2 in Premium & Independent Fashion · Denmark
MAI Estimated
About: Sustainable everyday essentials with supply chain transparency
AI Buyer Signal: Medium — Copenhagen DTC sustainable basics brand with radical supply chain transparency; strong among ethical fashion buyers
#1 in IT Recycling & E-Waste ·
MAI Estimated
About: Irish ITAD electronic waste recycling certified
AI Buyer Signal: Medium-Low — MAI 65, Irish ITAD and electronic waste recycling certified disposal
#5 in Health & Safety Education · Australia
MAI Estimated
About: Australian child protection consent education programs
AI Buyer Signal: Medium-Low — MAI 65, Australian child protection and consent education programs
#2 in Insurance · Ireland
MAI Expected
MAI: 65
About: AXA Group Irish insurance operations, property and casualty
AI Buyer Signal: Medium — global AXA brand with Irish operations; poor Trustpilot profile (1.7/5, limited reviews) significantly reduces AI buyer confidence for local insurance discovery