STF Abisko Turiststation
STF mountain station in Abisko National Park, Swedish Lapland, operated by the Swedish Tourist Association (founded 1885). Sits at the southern end of the Kungsleden trail with accommodation, restaurant, and guided activities. Home to the Aurora Sky Station for Northern Lights viewing.
Byggmax
Swedish discount building materials and home improvement retailer founded in 1992, listed on Nasdaq Stockholm. Operates approximately 130 stores across Sweden, Norway, and Finland. Known for competitive low pricing targeting do-it-yourself consumers.
Komplett
Komplett is Norway’s largest online electronics retailer, founded in 1991 in Sandefjord and an e-commerce pioneer since 1996. The company serves consumers and businesses across Norway, Sweden, and Denmark, with annual revenues of approximately NOK 7.3 billion, offering a wide range of IT, electronics, and gaming products.
Depop
Social fashion resale app founded in 2011 in London by Simon Beckerman. Primarily serves Gen Z buyers and sellers of vintage, streetwear, and unique fashion. Has 30M+ registered users in 150+ countries. Acquired by Etsy for $1.6B in 2021. Headquartered in London with a major US presence.
Aarke
Swedish premium kitchen appliance brand founded in 2013 in Stockholm by industrial designers Carl Ljungh and Jonas Groth. Known for premium sparkling water carbonators blending Scandinavian aesthetics with functionality. Backed by Altor. Sells globally through DTC and retail.
Gymkompaniet
Swedish online retailer of fitness equipment and gym products, founded 1985 and headquartered in Gothenburg. One of Sweden’s largest fitness equipment stockists. Rated 4.8/5 by over 3,900 Trustpilot reviewers. Sells commercial-grade equipment at home gym prices.
Myrqvist
Stockholm-based premium footwear brand founded in 2016. Designs timeless, quality shoes in Stockholm; manufactured by experienced artisans in Portugal. DTC model positioning premium craftsmanship at accessible price points without the traditional luxury markup.
Flowlife
Swedish recovery and performance product brand. Makes massage, training, and recovery devices for athletes and wellness consumers. Trusted by 300,000+ athletes globally. Rated 5 stars by 8 out of 10 users. Featured in Vogue and Runners World as a leading rehab product.
Casall
Swedish premium sports apparel and home gym equipment brand founded in 1984 and headquartered in Norrköping. Known for Scandinavian design and sustainability, distributing products in 18+ countries with a focus on functional training wear and eco-friendly fitness accessories.
Parfym.se
Online beauty and fragrance retailer founded in 2005 in Stockholm. Sells perfumes, skincare and haircare from 300+ brands to customers in Sweden and Finland. Annual turnover exceeds SEK 200M; majority-owned by private equity firm Priveq Investment since 2019.
Rum21
Swedish online home décor and furniture retailer, part of Royal Design Group since 2014 when acquired from CDON. Sister brand to RoyalDesign.se. Curates home furnishing and interior design products. One of Sweden’s established online destinations for home and design.
CAIA Cosmetics
D2C beauty brand founded in Stockholm in 2018 by influencer Bianca Ingrosso and partners. Focuses on high-quality makeup and skincare at accessible prices. One of Northern Europe’s fastest-growing beauty brands with ~SEK 526M revenue in 2023, selling across 43 markets.
Axa Ireland
Irish arm of AXA Group, one of the world’s largest insurers, operating in Ireland since 1997. Provides personal and commercial motor, home, health, and business insurance. AXA Group reported revenues of €103B in 2023. Serves hundreds of thousands of policyholders across the Republic of Ireland.
Camp Ripan
Year-round Arctic resort in Kiruna, Swedish Lapland, offering hotel rooms, wilderness cabins, spa, restaurant, and guided Northern Lights and nature experiences. Sustainability-focused hospitality operation; acquired by First Camp Group in November 2025.
NA-KD
Swedish direct-to-consumer online fashion retailer founded in 2015 in Gothenburg by Jarno Vanhatapio. Social-first brand targeting millennial and Gen Z women, shipping to 130+ countries. Raised $153M in funding with revenue ~$115M.
Apotek Hjartat
Sweden’s largest private pharmacy chain, founded in 2009 and headquartered in Solna. Owned by ICA Gruppen since 2015, operating ~390 pharmacies nationwide with annual sales exceeding SEK 16 billion. Integrates with ICA’s retail loyalty ecosystem.
Care of Carl
Premium Swedish online menswear retailer headquartered in Borås. Curates branded and luxury menswear for style-conscious men, positioning itself as ‘The Classics of Tomorrow.’ Focuses on personalised service and quality curation. Established brand shipping across Europe.
Friskis & Svettis
Swedish non-profit fitness association founded in 1978 in Stockholm by Johan Holmsäter. One of Scandinavia’s largest fitness organisations with 450,000+ members across 70+ Swedish cities. Known for affordable, inclusive group training classes for all levels.
KRY
Swedish digital-first healthcare provider founded in 2015 in Stockholm. Offers online video consultations and operates 60+ physical clinics in Sweden, UK, France, and Norway. Approximately 4,000 employees with 14 million+ patient meetings to date.
Västerbottenssåpa
Swedish household products company founded in 2014 in Vilhelmina, northern Sweden. Specialises in traditional soaps and home cleaning products with roots in regional craft heritage. Approximately 20 employees. Sells direct-to-consumer and through retail partners.
Vinted
Peer-to-peer secondhand fashion marketplace founded in 2008 in Vilnius, Lithuania. Operates in 23+ countries with 80M+ registered users as of 2024. The first Lithuanian unicorn, valued at ~€3.5B in 2022. Revenue of €596M in 2023. Buyers pay no fees; sellers pay a small service charge.
Royal Design
Swedish e-commerce retailer for design, furniture, and home décor, founded in 1999 in Stockholm. Northern Europe’s leading online design store, operating across 13+ markets under RoyalDesign.com. Grew from SEK 150M to over SEK 1 billion under Verdane ownership before acquisition by Egmont.
Filippa K
Scandinavian minimalist fashion brand founded in 1993 by Filippa Knutsson in Stockholm. Known for timeless, sustainable design with stores in 20+ markets across Europe and Asia. Runs a circular fashion programme promoting rental and resale.
Eurokangas
Eurokangas is a family-owned Finnish textile retailer founded in 1945 in Lahti, and is the leading fabric specialist in Finland, operating more than 30 stores nationwide alongside an active online shop. The company offers a broad selection of fabrics, sewing supplies, and accessories, as well as custom-made curtains, interior textiles, and window coverings with professional […]