NA-KD

#7 in Mass Market Fashion Retail · Sweden

Swedish direct-to-consumer online fashion retailer founded in 2015 in Gothenburg by Jarno Vanhatapio. Social-first brand targeting millennial and Gen Z women, shipping to 130+ countries. Raised $153M in funding with revenue ~$115M.

Market Authority Index

Human Authority

Structural Confidence

65

64

67

Sector
Subsector
Country
Size Tier
MAI Tier
Subsector Rank
7
AI Buyer Signal
Medium — Balanced HA and SC (64/67); influencer-driven brand with solid Nordic following
Known For
Social-first Nordic women’s fashion
TrustPoint

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