Parfym.se

#6 in Beauty Retail · Sweden

Online beauty and fragrance retailer founded in 2005 in Stockholm. Sells perfumes, skincare and haircare from 300+ brands to customers in Sweden and Finland. Annual turnover exceeds SEK 200M; majority-owned by private equity firm Priveq Investment since 2019.

Market Authority Index

Human Authority

Structural Confidence

66

79

47

Sector
Subsector
Country
Size Tier
MAI Tier
Subsector Rank
6
AI Buyer Signal
Medium — HA 79 high authority but SC 47 very weak commercial conversion signals
Known For
Swedish online fragrance specialist
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