Business Model: B2C

This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.

Komplett

#5 in Electronics Retail · Sweden
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MAI Expected
MAI: 68
About: Norway’s largest online electronics retailer
AI Buyer Signal: Medium — HA 55, SC 87, Norway’s largest online electronics retailer, e-commerce pioneer 1996

Parfym.se

#6 in Beauty Retail · Sweden
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MAI Expected
MAI: 66
About: Swedish online fragrance specialist
AI Buyer Signal: Medium — HA 79 high authority but SC 47 very weak commercial conversion signals

Casall

#5 in Sport & Activewear · Sweden
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MAI Expected
MAI: 66
About: Swedish sports and activewear
AI Buyer Signal: Medium — Swedish activewear brand with decent HA (58) but limited SC (50), indicating constrained structural reach vs competitors

CAIA Cosmetics

#1 in Makeup & Cosmetics · Sweden
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MAI Expected
MAI: 65
About: Swedish influencer-founded cosmetics
AI Buyer Signal: Medium-High — High HA (77) from strong brand recognition; SC gap (47) suggests conversion signals are weak relative to awareness

Camp Ripan

#3 in Wilderness Experience · Sweden
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MAI Expected
MAI: 65
About: Eco-certified nature hotel in Swedish Lapland
AI Buyer Signal: Medium — eco-certified Swedish nature hotel acquired by First Camp; strong booking platform presence (Booking.com 8.8/3546) but no Trustpilot

NA-KD

#7 in Mass Market Fashion Retail · Sweden
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MAI Expected
MAI: 65
About: Social-first Nordic women’s fashion
AI Buyer Signal: Medium — Balanced HA and SC (64/67); influencer-driven brand with solid Nordic following

KRY

#2 in Mental Health & Therapy · Sweden
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MAI Expected
MAI: 64
About: Swedish digital healthcare on demand
AI Buyer Signal: Medium — Listed Swedish digital health platform; SC (85) strong but HA (50) below threshold indicating awareness gap

Apotek Hjartat

#5 in Pharmacy · Sweden
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MAI Expected
MAI: 64
About: Swedish pharmacy chain (Hjartat)
AI Buyer Signal: Medium — HA (52) below threshold despite SC (83); well-known chain but authority signals lag conversion

Royal Design

#5 in Mass Market Home Retail · Sweden
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MAI Expected
MAI: 63
About: Scandinavian design and home accessories
AI Buyer Signal: Medium — HA (65) and SC (60) both moderate; well-known design retailer but not the category leader

Filippa K

#4 in Premium & Independent Fashion · Sweden
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MAI Expected
MAI: 63
About: Swedish premium minimalist fashion
AI Buyer Signal: Medium — HA (46) well below threshold despite high SC (88); strong commercial conversion but limited brand authority signals

Eurokangas

#1 in Textiles · Sweden
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MAI Expected
MAI: 63
About: Finland’s leading fabric and textile retailer
AI Buyer Signal: Medium — Finland’s leading fabric retailer since 1945 with 30+ stores; strong heritage and market leadership in Nordic textile niche

Cykloteket

#1 in Cycling · Sweden
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MAI Expected
MAI: 62
About: Swedish bicycle retail and workshop services
AI Buyer Signal: Medium-Low — MAI 62, HA 61, SC 63, Swedish bicycle retail, no About data to verify

Ida Sjöstedt

#2 in Occasion & Formal Wear · Sweden
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MAI Expected
MAI: 62
About: Swedish luxury occasionwear designer
AI Buyer Signal: Medium — Swedish occasion and eveningwear designer; HA (65) moderate with lower SC (58)

Sportamore

#4 in Sport Retail · Sweden
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MAI Expected
MAI: 62
About: Swedish online sports and outdoor retailer
AI Buyer Signal: Medium — Swedish online sports retailer with above-average HA (70) but very low SC (50), pointing to brand authority ahead of reach

Jula

#2 in Home & DIY · Sweden
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MAI Expected
MAI: 60
About: Swedish DIY and hardware retail chain
AI Buyer Signal: Medium-Low — HA 50, SC 75, Swedish DIY and hardware retail chain

Nutti Sámi Siida

#4 in Wilderness Experience · Sweden
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MAI Expected
MAI: 58
About: Authentic Sámi cultural experience operator
AI Buyer Signal: Medium — award-winning Sámi cultural tourism operator (TO DO Award 2023, ITB Berlin); exceptional press authority despite micro scale

Gents

#1 in Men's Grooming · Sweden
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MAI Expected
MAI: 57
About: Needs research
AI Buyer Signal: Low-Medium — HA (42) suggests limited brand authority; SC (80) indicates conversion when found but brand signals are weak

Biltema

#3 in Home & DIY · Sweden
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MAI Expected
MAI: 57
About: Swedish value DIY automotive hardware retailer
AI Buyer Signal: Medium-Low — HA 38, SC 85, Swedish value DIY automotive and hardware retailer

Belid

#1 in Lighting · Sweden
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MAI Expected
MAI: 55
About: Swedish lighting brand
AI Buyer Signal: Low — HA 50, SC 63, MAI 55, Swedish lighting brand, limited authority signals

Kid

#2 in Textiles · Sweden
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MAI Expected
MAI: 55
About: Swedish children’s textiles retailer
AI Buyer Signal: Medium-Low — HA 31 very weak, SC 91 commercial strength but low authority signals

Plantasjen

#3 in Garden & Outdoor Living · Sweden
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MAI Expected
MAI: 54
About: Norwegian garden and plant retail chain Sweden
AI Buyer Signal: Medium-Low — HA 32, SC 88, Norwegian garden and plant retail chain, low authority signals

Depend Cosmetics

#1 in Nail & Salon · Sweden
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MAI Expected
MAI: 53
About: Swedish mass-market nail cosmetics
AI Buyer Signal: Low-Medium — Swedish mass-market nail brand; HA (31) very low suggesting limited brand authority signals

Örsjö Belysning

#2 in Lighting · Sweden
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MAI Expected
MAI: 53
About: Swedish premium design heritage lighting brand
AI Buyer Signal: Medium-Low — HA 48, SC 61, Swedish premium lighting design heritage brand

Myhome.ie

#1 in Property Portals & Search · Ireland
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MAI Expected
MAI: 51
About: Irish residential property search portal
AI Buyer Signal: Low-Medium — Irish property portal with decent SC (73) but low HA (37) and weak Trustpilot (1.9★); functional but limited brand authority