CAIA Cosmetics

#1 in Makeup & Cosmetics · Sweden

D2C beauty brand founded in Stockholm in 2018 by influencer Bianca Ingrosso and partners. Focuses on high-quality makeup and skincare at accessible prices. One of Northern Europe’s fastest-growing beauty brands with ~SEK 526M revenue in 2023, selling across 43 markets.

Market Authority Index

Human Authority

Structural Confidence

65

77

47

Sector
Subsector
Country
Size Tier
MAI Tier
Subsector Rank
1
AI Buyer Signal
Medium-High — High HA (77) from strong brand recognition; SC gap (47) suggests conversion signals are weak relative to awareness
Known For
Swedish influencer-founded cosmetics
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MAI Expected
MAI: 26
About: Swedish olive oil-based Mediterranean beauty cosmetics
AI Buyer Signal: Low — very early-stage DTC brand with minimal signals; AI systems cannot reliably verify brand credibility at point of discovery