The Market Authority Directory

The full directory shows businesses that have reached the Certification threshold or greater. All of the listings are scored using the MAI Agent that applies the method defined by Digital Scorecard. No score can be manipulated as all done by an autonomous Agent. This is a registered publication of public interest and does not contain any opinions but is based on the application of the same methodology by an independent Agent. Assessments are based on publicly available information. Read our Editorial Policy for details.

Certified

Market Authority of 65 - 69

Silver

Market Authority of 70 - 79

Gold

Market Authority of 80+

#1 in Sport & Activewear · Sweden
MAI Estimated
About: Iconic Swedish outdoor gear and Kånken backpacks
AI Buyer Signal: High — iconic Swedish outdoor brand since 1960; globally recognised Kånken backpack defines the brand with enduring cultural resonance
#1 in Mass Market Fashion Retail · Sweden
About: Leading Nordic fashion e-commerce
AI Buyer Signal: High — Dual-listed Nordic e-commerce leader with 390k+ Trustpilot reviews; strong buyer credibility signals across all dimensions
#1 in Mental Health & Therapy · Sweden
MAI Expected
About: Sweden’s leading digital therapy platform
AI Buyer Signal: High — Swedish digital therapy platform with dominant HA (91); PRIORITY sector leader in Mental Health & Therapy
#1 in Veterinary Services · Sweden
MAI Estimated
About: Leading European companion animal veterinary group
AI Buyer Signal: High — leading European veterinary group since 2011 headquartered in Stockholm; 5000+ employees and pan-European network of companion animal hospitals
#1 in Second Hand & Fashion Resale · Sweden
MAI Estimated
About: Peer-to-peer secondhand resale platform
AI Buyer Signal: Medium-High — Scandinavian secondhand platform backed by H&M Group; handles full logistics end-to-end with strong brand recognition in Sweden
#1 in Sport Retail · Sweden
MAI Estimated
About: Sweden’s largest sports retailer
AI Buyer Signal: High — Sweden’s largest sports retailer (140+ stores, 4.6B SEK revenue); dominant market presence and strong consumer trust
#2 in Insurance · Sweden
MAI Expected
MAI: 84
About: Major Swedish insurance brand nationwide
AI Buyer Signal: High — HA 82, SC 88, major Swedish insurer, strong nationwide brand recognition
#1 in Design Furniture · Denmark
MAI Estimated
About: Iconic Danish modular storage system
AI Buyer Signal: High — Peter J. Lassen’s iconic Danish modular shelving; design authority backed by 40+ years of international recognition
#2 in Home Retail · Sweden
About: Global home furnishings retailer — Swedish operation
AI Buyer Signal: High — global home furnishings giant with dominant Swedish market share (~35-42%); exceptional HA (81) and SC (90) — among the strongest buyer signals in retail
#1 in Threat Detection & Penetration Testing · Ireland
MAI Estimated
About: Ireland’s largest pure-play cybersecurity firm
AI Buyer Signal: High — Ireland’s largest pure-play cybersecurity firm with Gartner DFIR recognition and Cybersecurity Excellence Award nominations
#1 in Museums & Cultural Attractions · Sweden
MAI Estimated
About: Stockholm maritime museum 17th-century warship Vasa
AI Buyer Signal: High — HA 82, SC 87, Stockholm’s most unique museum, UNESCO heritage 17th-century warship
#1 in Home Heating · Ireland
MAI Estimated
About: Smart electric radiator heating manufacturer
AI Buyer Signal: High — HA 78, SC 93, Spanish smart electric heating manufacturer, strong Irish market
#1 in B2B Payments & Invoicing · USA
MAI Expected
About: Global online payment processing infrastructure for businesses
AI Buyer Signal: High — globally dominant payments infrastructure (HA 82), USD 65B valuation, hundreds of billions in annual payments; exceptional AI buyer signal in fintech
#1 in Recruitment & HR · Sweden
MAI Estimated
About: Leading Nordic youth staffing and recruitment
AI Buyer Signal: High — Leading Nordic staffing and recruitment brand since 1998; dominant authority in young professional and graduate placement
#1 in Children's Fashion · Sweden
MAI Estimated
About: Iconic Swedish striped children’s clothing brand
AI Buyer Signal: High — MAI 84, iconic Swedish children’s brand since 1976, sustainability heritage
#1 in Home & DIY · Sweden
MAI Estimated
MAI: 84
About: Swedish Nasdaq-listed hardware and home retail chain
AI Buyer Signal: High — MAI 84, Swedish Nasdaq-listed retail chain since 1918, hardware electrical leisure
#1 in Executive Search & Board Advisory · USA
MAI Expected
About: Global executive search and leadership consulting, founded 1969
AI Buyer Signal: High — strong HA (79), NYSE-listed, USD 2.76B revenue, 11000+ employees; dominant AI buyer signal for global executive search and leadership advisory discovery
#1 in Managed Security Services (MSSP) · Ireland
MAI Expected
About: Irish enterprise managed security services
AI Buyer Signal: High — Major Irish managed security provider with strong HA (80) and SC (88); well-established enterprise buyer signals
#1 in Executive Search & Board Advisory · USA
MAI Expected
About: Privately held global executive search, CEO succession specialist
AI Buyer Signal: High — strong HA (79), privately held global leader, 70+ years, 4000+ searches annually; well-positioned for AI-assisted board-level executive search discovery
#1 in Lingerie & Intimates · Sweden
MAI Estimated
About: Historic Parisian lingerie house since 1876
AI Buyer Signal: High — HA 73, SC 98, TP 4.2/176, Parisian lingerie house since 1876, strong press 2025
#2 in Unique Experience Stay · Sweden
About: World-renowned architecturally iconic treehotel
AI Buyer Signal: High — world-renowned design treehotel in Swedish Lapland since 2010; nine architecturally iconic rooms, very strong HA (84) and SC (81)
#1 in Outdoor & Adventure Brands · Sweden
MAI Estimated
About: Swedish high-performance outdoor clothing and equipment
AI Buyer Signal: High — Swedish outdoor brand since 1914 owned by Asics; strong TP (4.8★/444), high HA (80) and SC (87) across climbing, hiking and skiing
#1 in Design Furniture · Sweden
About: Iconic Swedish modular shelving system (since 1949)
AI Buyer Signal: High — Creator of the iconic String shelving system (1949); HA (85) exceptional for a design furniture brand with 333M SEK revenue
#1 in Design Furniture · Sweden
MAI Estimated
About: Handcrafted Swedish ecological furniture
AI Buyer Signal: High — 30-year Swedish furniture heritage; ecological design credentials and handcrafted positioning creates strong buyer authority