Juniper
Juniper (Juniper of Sweden AB) is a Swedish D2C premium bedding brand founded in 2018 by Mathilda Wibom Westerberg, inspired by a stay at Gran Hotel Son Net in Mallorca. The brand offers 430TC Supima Sateen bed linen, 700gsm towels, bathrobes, fragrance, and decorative pillows. Products are designed in Sweden and manufactured in Portugal. The […]
Zooplus
Zooplus SE is Europe’s largest online-only pet retailer by revenue (€2.678B in 2023), founded in Munich in 1999. Operates across 30 European countries including Sweden via zooplus.se. Acquired by EQT and Hellman & Friedman in January 2022 (€3.7B LBO). Offers 9,000+ SKUs across all pet categories. Private label portfolio includes Wolf of Wilderness, Cosma, Tigerino, […]
Ender Legard
London-based luxury lingerie specialist founded 2005 by Asia Smaga. Patented backless bodysuit (GB2548925) made to order in London. Stockists: Harrods, Net-A-Porter. Featured in Vogue, Harper’s Bazaar, Elle, NYT, Cosmopolitan Bride. Company: ENDER LEGARD LIMITED (06597598), incorporated May 2008, single director Joanna Smaga.
Practice Better
Practice Better is an all-in-one practice management and EHR software platform for health and wellness practitioners. Founded by holistic nutritionist Nathalie Garcia, it serves 50,000+ practitioners across 40+ countries with scheduling, telehealth, billing, charting, client portal, online courses, and nutrition planning tools. Legal entity: Green Patch Inc., Toronto, Canada. Funding: ~$40M+ (Five Elms Capital + […]
ASKET
ASKET was founded in 2015 by August Bard Bringeus and Jakob Dworsky in Stockholm, Sweden. The brand’s founding concept is built on ‘The Pursuit of Less’ – creating a single, permanent collection (not seasonal) of essentials that are designed once and continuously refined, never discounted or replaced with new seasons. As of 2025, their headline […]
Hogsta Ridsport
Hogsta Ridsport is a specialist Swedish dressage equipment retailer operating since 1993, with a webshop since 2003. Based in Drottningholm, Sweden, the company is founder-led by Eva Christin Perninge and operates a physical store, e-commerce platform, equestrian centre (Hogsta Equestrian Center), own brand (By HOGSTA), and a feed shop (Hogsta Foderbutik). It holds a TOP […]
Lyko
Lyko Group AB (publ) is the Nordics’ leading beauty e-commerce specialist, operating lyko.com across eight European markets with over 65,000 products from more than 1,000 brands spanning hair care, skincare, makeup, fragrance, and wellness. Founded from a family hair salon in Vansbro, Dalarna — established in 1952 by Frans Lyko — the company launched its […]
Bed of Scandinavia
Scandinavian Bedding AB is a lean, family-run Swedish premium bedding brand selling direct-to-consumer under the Bed of Scandinavia name, having evolved from a 2004 hotel wholesale supply operation (Scandbed). With 3 employees and 18.6M SEK revenue (2024), the brand’s core proposition centres on bringing hotel-grade sleep quality into the home, supported by a verified independent […]
Seed Health
Seed Health, Inc. is a Venice, California-based DTC microbiome science company selling science-backed probiotic and synbiotic supplements. Its flagship DS-01® Daily Synbiotic is trusted by over 2 million subscribers and holds the #1 digestive health probiotic position at Target (all US stores). A 19-member Scientific and Clinical Advisory Board and SeedLabs environmental R&D division underpin […]
Skultuna 1607
Skultuna (Skultuna Messingsbruk AB) is a Swedish heritage luxury brass manufacturer founded by royal decree in 1607, operating continuously from the same site in Skultuna for over 400 years. The company produces premium decorative objects, lifestyle accessories, and bridal/occasion gifts, with five branded retail stores across Sweden and Denmark and a global DTC e-commerce channel. […]
STHLM Tapas
STHLM TAPAS Vasastan AB (556925-8378), incorporated 13 March 2013, Torsgatan 55, 113 37 Stockholm. Director: Patrick Nendren. Revenue FY2024: SEK 16.2M, Net margin 1%. Parent: PAPE INVEST AB via STHLM TAPAS GROUP AB. Registered trademark. Two locations: Vasastan and Kungsholmen.
Kjell & Company
Kjell & Company (Kjell Group AB, Nasdaq First North: 559115-8448) is Sweden’s leading consumer electronics accessories specialist. Founded 1988, Malmö. 148 service points (117 SE, 31 NO). 10,000+ accessories range. Private labels: Linocell, Cleverio, Luxorparts, Plexgear. Additional: tech repair, used-tech resale, B2B supply, Kjell Academy. 3.25M loyalty members, 2.6M monthly visits. CEO: Sandra Gadd. 2025 […]
Ekelund (ekelunds.se)
Ekelund, Linneväveriet i Horred AB — Sweden’s oldest weaving mill since 1692 (333+ years, 18 generations). GOTS-certified since 1995 (Bra Miljöval). Royal Court Purveyor (Kunglig Hovleverantör) since 1878, award renewed 2023. 28 employees. Revenue SEK 49.5M (FY2024). Shopify multilingual store (SE/EN/DE). Physical Ekelundhuset factory store, café, weaving museum at Varbergsvägen 442, 519 30 Horred.
MUSH
MUSH is a Finnish raw pet food brand (BARF — Biologically Appropriate Raw Food) owned by Snellman Petfood Oy, part of the Snellman Group food conglomerate (est. 1951). Founded in 2004 and acquired by Snellman Group in 2011, MUSH is the largest BARF manufacturer in the Nordic countries. The brand is built on the philosophy […]
Pondusfoder AB
Pondusfoder AB is a family-owned producer of frozen fresh/raw dog food based in Överkalix, Northern Sweden, founded in 1993. The brand specialises in species-appropriate, grain-free nutrition made from natural Swedish ingredients without artificial additives or fillers. Their products are distributed through over 100 retail locations across Sweden and sold directly via their own online shop.
Norrsken Foundation
Swedish non-profit foundation founded 2016 by Niklas Adalberth (Klarna co-founder). Operates 5 impact coworking houses (Stockholm, Barcelona, Kigali, Brussels, Amsterdam) and 5 VC funds with $750M+ AUM. Runs Norrsken/100, Impact Week, and the Prompt What Matters AI-impact initiative.
Vavaren i Bastad
Sweden’s oldest all-linen weaving mill, operating continuously since 1949 in Bastad, Skane. Family-owned by Anki and Per Dahlqvist. Full in-house weaving, cutting, and sewing. Certifications: Masters of Linen, OEKO-TEX. Services: free lifetime repairs, free custom sizing, 20% recycling bonus. Featured in Vogue Scandinavia (Feb 2026). 4 employees. Revenue 2.45M SEK (2024).
Scandinavian Biolabs
Scandinavian Biolabs is a Copenhagen-based DTC hair loss brand founded in 2020, developing bio-optimised hair growth systems built on its proprietary Bio-Pilixin® formulation. The brand markets to men and women experiencing early-stage hair loss, positioning as a science-backed, drug-free alternative to minoxidil and finasteride. Backed by Auréa Group and Blazar Capital, it has scaled to […]
AliceDot.
Swedish plus-size women’s fashion brand (Alice & Fay AB, org nr 556905-3753), founded 2012 by CEO Cecilia Alatalo. Trading since August 2013 from Upplands Väsby. Own-design collections in sizes 42–56 with in-house designer Maria (Accademia Italiana Florence). 1 employee. Revenue SEK 2.4M (FY2025). UC Sigill creditworthiness certification.
HaastrupVet
HaastrupVet AB (Org: 559230-1278) is a specialist animal chiropractic practice in Knislinge, Skåne, Sweden. Founded in December 2019 by Pernille Louise Haastrup-Nielsen, a licensed DVM (University of Copenhagen, 2009) with BackboneAcademy animal chiropractic certification (2018) and DSVK membership. The practice offers chiropractic treatment for dogs, cats, and horses, operating from Gamla Skofabriken in Knislinge with […]
Gut Magnific (GutMagnific®)
GutMagnific® (ImmuneBiotech Medical Sweden AB, Org 556939-2813). Dr. Shahram Lavasani CEO/CSO, Dr. Mehrnaz Nouri R&D. Based at Medicon Village, Lund, Sweden. Targets IBS, ME/CFS, SIBO, Leaky Gut and Histamine Intolerance. VC-backed Jan 2021. EBITDA -8M SEK, 84.2% solidity.
Apohem
Apohem is a Swedish online pharmacy founded in 2017, offering over 20,000 products spanning prescription medicines, OTC health products, beauty, skincare, supplements, and family care. Backed by Axfood AB and headquartered in Stockholm, Apohem operates a licensed pharmacy under Läkemedelsverket regulation with advisory services from pharmacists and skin therapists.
Alvar Pet
Alvar Pet is a Finnish D2C premium dog food brand founded in October 2019 by Ilari Haataja (CEO), Henna Söderholm (DVM, Head of R&D, PhD candidate), Hanna Lemmetti (CMO), and Sini Saalasti. Built on the premise that science-backed, transparently sourced Nordic ingredients can meaningfully extend dogs’ healthspan. In March 2024, Finnish PE firm Juuri Partners […]
Åkerblads
Åkerblads Hotell Gästgiveri Spa — Heritage boutique hotel in Tällberg, Dalarna. 73 rooms, 22-generation family ownership from 15th century. White Guide restaurant, Spa & Wellness, 12 conference rooms (230 capacity). Company: Åkerblads i Tällberg AB (556156-1027), est. 1973. Est. revenue SEK 30–50M. VD: Anders Åkerblad.