subsector: Lingerie & Intimates

This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.

Fashion Forms

#1 in Lingerie & Intimates · USA
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MAI Assessed
MAI: 64
About: Pioneer of the adhesive body bra category
AI Buyer Signal: Medium — pioneering US intimate apparel brand since 1993; created the adhesive body bra category with solid HA (63) and SC (65)

Chantelle

#1 in Lingerie & Intimates · Sweden
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MAI Estimated
MAI: 83
About: Historic Parisian lingerie house since 1876
AI Buyer Signal: High — HA 73, SC 98, TP 4.2/176, Parisian lingerie house since 1876, strong press 2025

Triumph

#2 in Lingerie & Intimates · Sweden
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MAI Estimated
MAI: 77
About: Global lingerie brand family-owned since 1886
AI Buyer Signal: Medium-High — HA 64, SC 97, TP 2.8/2205, global lingerie brand since 1886, strong SE reach