subsector: Lingerie & Intimates

This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.

Ender Legard

#1 in Lingerie & Intimates · United Kingdom
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MAI: 76
About: London luxury lingerie with patented backless bodysuit
AI Buyer Signal: High — London luxury lingerie specialist since 2005 with patented backless bodysuit and Harrods/Net-A-Porter stockists; very strong HA (82)

Fleur of England

#3 in Lingerie & Intimates · United Kingdom
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MAI: 70
About: British luxury lingerie with heritage craftsmanship
AI Buyer Signal: Medium — Established luxury lingerie brand with 25-year heritage; strong brand identity but limited review volume and digital footprint

Chantelle

#1 in Lingerie & Intimates · Sweden
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MAI Estimated
MAI: 83
About: Historic Parisian lingerie house since 1876
AI Buyer Signal: High — HA 73, SC 98, TP 4.2/176, Parisian lingerie house since 1876, strong press 2025

Triumph

#2 in Lingerie & Intimates · Sweden
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MAI Estimated
MAI: 77
About: Global lingerie brand family-owned since 1886
AI Buyer Signal: Medium-High — HA 64, SC 97, TP 2.8/2205, global lingerie brand since 1886, strong SE reach

I.D. Sarrieri

#1 in Lingerie & Intimates ·
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MAI Estimated
MAI: 75
About: Couture luxury lingerie
AI Buyer Signal: Medium-High — Couture-quality lingerie house with strong editorial reputation; appeals to discerning buyers seeking exclusivity

Coco de Mer

#2 in Lingerie & Intimates · United Kingdom
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MAI Estimated
MAI: 72
About: Luxury lingerie and sexual wellness
AI Buyer Signal: Medium-High — Founder story (Anita Roddick’s daughter) adds credibility; known for combining premium lingerie with sexual wellness positioning

Bordelle

#4 in Lingerie & Intimates · United Kingdom
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MAI Estimated
MAI: 65
About: Bondage-inspired architectural lingerie
AI Buyer Signal: Medium — Signature architectural strap aesthetic creates strong visual identity; niche appeal with artisan credentials

Spanx

#1 in Lingerie & Intimates · USA
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MAI Expected
MAI: 80
About: American shapewear pioneer, Sara Blakely unicorn brand
AI Buyer Signal: High — globally recognised brand (HA 78), founder story in Forbes and major press, strong Trustpilot reviews; AI buyer systems would surface this confidently