IKEA Sweden is the Swedish retail operation of the global IKEA Group, founded in 1943 by Ingvar Kamprad. Operating under IKEA of Sweden AB (556074-7551), incorporated in Älmhult in 1960, the brand is the dominant home furnishings retailer in Sweden with an estimated 35–42% share of the mass-market segment. IKEA’s mission is to create a better everyday life for the many people by offering well-designed, functional home furnishing products at accessible price points. The Swedish operation extends beyond retail to encompass food & beverage (restaurant, bistro, Swedish food market), financial services (IKEA Pay), a B2B business network, planning & design services, installation and delivery services, circular (buy-back and repair) services, and the IKEA Museum in Älmhult.