subsector: Second Hand & Fashion Resale

This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.

Sellpy

#1 in Second Hand & Fashion Resale · Sweden
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MAI Estimated
MAI: 85
About: Peer-to-peer secondhand resale platform
AI Buyer Signal: Medium-High — Scandinavian secondhand platform backed by H&M Group; handles full logistics end-to-end with strong brand recognition in Sweden

Vestiaire Collective

#1 in Second Hand & Fashion Resale · France
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MAI Expected
MAI: 82
About: Paris luxury fashion resale platform, authenticated pre-owned
AI Buyer Signal: High — exceptional HA (85), Kering and LVMH Luxury Ventures backed, 23M+ members, B Corp certified; dominant AI buyer signal for luxury resale discovery

Depop

#1 in Second Hand & Fashion Resale · United Kingdom
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MAI Expected
MAI: 67
About: Gen Z social fashion resale app, Etsy-owned
AI Buyer Signal: Medium — 30M+ users globally, USD 1.6B Etsy acquisition; moderate HA (63) from mixed Trustpilot data; AI systems would surface reliably but with review caveats