Lyko Group AB (publ) is the Nordics’ leading beauty e-commerce specialist, operating lyko.com across eight European markets with over 65,000 products from more than 1,000 brands spanning hair care, skincare, makeup, fragrance, and wellness. Founded from a family hair salon in Vansbro, Dalarna — established in 1952 by Frans Lyko — the company launched its e-commerce platform in 2003 and has grown to become Sweden’s #1 online beauty destination with SEK 3.6 billion in annual net sales and 16.6% growth in 2024. Listed on Nasdaq First North Premier since December 2017, Lyko operates 32 wholly-owned stores and salons across Sweden and Norway, employs approximately 1,000 LykoStars, and manages a growing portfolio of 15 owned beauty brands — including Make Up Store, estelle & thild, Grazette, and Waterclouds — from two wholly-owned manufacturing factories.