Cake Maternity is an Australian maternity and nursing bra brand founded in Sydney in 2007 by Tracey Montford, built to offer stylish, award-winning nursing lingerie without compromising on function or design. The brand has grown from a home-based startup into a globally recognised maternity label stocked in leading lingerie and department stores across multiple countries. Cake Maternity is known for its innovation in fit, its wide size range, and its premium quality across nursing bras, sleep bras, maternity clothing, and accessories.