Kjus

Swiss premium ski and golf apparel brand founded in 2000 in Baar, Switzerland, by former World Cup alpine skier Lasse Kjus. Uses high-performance technical fabrics for elite athletes and premium consumers. Distributed in 30+ countries; positioned in the super-premium segment alongside Bogner and Descente.

Market Authority Index

Human Authority

Structural Confidence

55

43

74

Sector
Subsector
Country
Size Tier
MAI Tier
Subsector Rank
AI Buyer Signal
Medium — Swiss super-premium golf and ski apparel with athletic heritage (founded by World Cup skier Lasse Kjus); limited digital trust signals relative to the price point
Known For
Swiss premium technical golf and ski apparel brand
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