subsector: Winter Sports & Ski

This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.

Haglöfs

#1 in Winter Sports & Ski · Sweden
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MAI Estimated
MAI: 83
About: Swedish high-performance outdoor clothing and equipment
AI Buyer Signal: High — Swedish outdoor brand since 1914 owned by Asics; strong TP (4.8★/444), high HA (80) and SC (87) across climbing, hiking and skiing

Peak Performance

#2 in Winter Sports & Ski · Sweden
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MAI Estimated
MAI: 66
About: Swedish premium ski and outdoor apparel
AI Buyer Signal: Low-Medium — Swedish premium ski/outdoor brand with strong SC (88) but very poor Trustpilot (1.4★/284 reviews); structural reach without trust