Zooplus SE is Europe’s largest online-only pet retailer by revenue (€2.678B in 2023), founded in Munich in 1999. Operates across 30 European countries including Sweden via zooplus.se. Acquired by EQT and Hellman & Friedman in January 2022 (€3.7B LBO). Offers 9,000+ SKUs across all pet categories. Private label portfolio includes Wolf of Wilderness, Cosma, Tigerino, Briantos, Smilla, and Purizon. Operates Bitiba as a discount sub-brand. Swedish operations include Relax subscription service, zooPoäng loyalty programme, and zooplus Magasin editorial content.