ZOO.se is one of Sweden’s largest multi-channel pet retailers, operating both an e-commerce platform and 31+ physical stores across Sweden and Norway (post-PetXL merger, December 2024). The business sells pet food, accessories, toys, health products, and veterinary services for dogs, cats, small animals, birds, reptiles, and aquatic animals. It operates under the parent company Pet Pawr Group AB and runs zoo.se, zoo.no, and zoo.fi. Revenue FY2024: 630.3M SEK (entity) / 781M SEK (group). Org.nr: 556376-3332. Incorporated 1989-11-02.
