Dogman and Friends (dogman.se) is a Swedish omnichannel pet retailer founded in 1965, operating over 50 physical stores across Sweden and other Nordic markets alongside a full-service e-commerce platform. The brand offers a comprehensive range of pet products — including several proprietary own-label lines (Frosty, Procat, Bakery Collection, Doggy Professional) — as well as integrated veterinary services and a loyalty programme (Club Dogman), headquartered in Åstorp, Sweden.