MUSH
MUSH is a Finnish raw pet food brand (BARF — Biologically Appropriate Raw Food) owned by Snellman Petfood Oy, part of the Snellman Group food conglomerate (est. 1951). Founded in 2004 and acquired by Snellman Group in 2011, MUSH is the largest BARF manufacturer in the Nordic countries. The brand is built on the philosophy […]
Pondusfoder AB
Pondusfoder AB is a family-owned producer of frozen fresh/raw dog food based in Överkalix, Northern Sweden, founded in 1993. The brand specialises in species-appropriate, grain-free nutrition made from natural Swedish ingredients without artificial additives or fillers. Their products are distributed through over 100 retail locations across Sweden and sold directly via their own online shop.
STHLM Tapas
STHLM TAPAS Vasastan AB (556925-8378), incorporated 13 March 2013, Torsgatan 55, 113 37 Stockholm. Director: Patrick Nendren. Revenue FY2024: SEK 16.2M, Net margin 1%. Parent: PAPE INVEST AB via STHLM TAPAS GROUP AB. Registered trademark. Two locations: Vasastan and Kungsholmen.
Vavaren i Bastad
Sweden’s oldest all-linen weaving mill, operating continuously since 1949 in Bastad, Skane. Family-owned by Anki and Per Dahlqvist. Full in-house weaving, cutting, and sewing. Certifications: Masters of Linen, OEKO-TEX. Services: free lifetime repairs, free custom sizing, 20% recycling bonus. Featured in Vogue Scandinavia (Feb 2026). 4 employees. Revenue 2.45M SEK (2024).
Alvar Pet
Alvar Pet is a Finnish D2C premium dog food brand founded in October 2019 by Ilari Haataja (CEO), Henna Söderholm (DVM, Head of R&D, PhD candidate), Hanna Lemmetti (CMO), and Sini Saalasti. Built on the premise that science-backed, transparently sourced Nordic ingredients can meaningfully extend dogs’ healthspan. In March 2024, Finnish PE firm Juuri Partners […]
Gut Magnific (GutMagnific®)
GutMagnific® (ImmuneBiotech Medical Sweden AB, Org 556939-2813). Dr. Shahram Lavasani CEO/CSO, Dr. Mehrnaz Nouri R&D. Based at Medicon Village, Lund, Sweden. Targets IBS, ME/CFS, SIBO, Leaky Gut and Histamine Intolerance. VC-backed Jan 2021. EBITDA -8M SEK, 84.2% solidity.
HaastrupVet
HaastrupVet AB (Org: 559230-1278) is a specialist animal chiropractic practice in Knislinge, Skåne, Sweden. Founded in December 2019 by Pernille Louise Haastrup-Nielsen, a licensed DVM (University of Copenhagen, 2009) with BackboneAcademy animal chiropractic certification (2018) and DSVK membership. The practice offers chiropractic treatment for dogs, cats, and horses, operating from Gamla Skofabriken in Knislinge with […]
AliceDot.

Swedish plus-size women’s fashion brand (Alice & Fay AB, org nr 556905-3753), founded 2012 by CEO Cecilia Alatalo. Trading since August 2013 from Upplands Väsby. Own-design collections in sizes 42–56 with in-house designer Maria (Accademia Italiana Florence). 1 employee. Revenue SEK 2.4M (FY2025). UC Sigill creditworthiness certification.
Arken Zoo
Arken Zoo AB is Sweden’s largest specialist pet retail chain, operating 100+ stores across Sweden under the Musti Group Oyj umbrella (Nasdaq Helsinki). Founded in 1987, the brand offers an integrated omnichannel model spanning physical retail, e-commerce, grooming clinics (Arken Zoo Djurhälsa), veterinary clinics, subscription services, a loyalty club (Kundklubb), a breeder club (Uppfödarklubb), and […]
Fleur of England
Founded in 2001 by Fleur Louise Christacos in Bristol, UK (originally Fleur T; rebranded to Fleur of England c. 2012). Female-founded and female-led luxury lingerie brand with 25-year heritage. 65 global stockists including Harrods, Harvey Nichols, Liberty of London, Barneys NY. Manufactures in Portugal and Wales/Bristol. Positive Luxury Mark certified. Ecologi partner (4,000+ trees planted). […]
Fodax
Fodax is an established Swedish brand specialising in fresh-frozen raw dog food, founded in 1993 by the Ekman family in Nässjö. Owned and operated by Snellman Sverige AB, a subsidiary of the Finnish Snellman Group (est. 1951). The brand operates its own factory using Swedish vet-inspected raw materials. A unique operational differentiator is the Fodaxbilen […]
Ahascragh Distillery
Ireland’s first eco-distillery. Founded 2018 by Gareth and Michelle McAllister. CRO #630257. Restored 19th-century mill, Ahascragh, County Galway. Products: Clan Colla Whiskey, Xin Gin, UAIS. €4.8M PE funding Dec 2023. Active on 6 social platforms.
Porla Kusin
Independent Swedish kitchenware, tableware and gift retailer founded in 1996 by Jan-Axel Morgan Åkerblom. Sole trader (enskild firma), org number 690130-4177. Physical store at Kyrkogatan 19, 274 34 Skurup. Tagline: Allt annat än standard (Anything but standard). Direct sourcing from manufacturers, chain-independent. 30th anniversary March 25 2026. Staff: Jan-Axel and Mia. Sister brands: lergrytor.se and […]
Zoo.se
ZOO.se is one of Sweden’s largest multi-channel pet retailers, operating both an e-commerce platform and 31+ physical stores across Sweden and Norway (post-PetXL merger, December 2024). The business sells pet food, accessories, toys, health products, and veterinary services for dogs, cats, small animals, birds, reptiles, and aquatic animals. It operates under the parent company Pet […]
Scandlearn
Scandlearn (legal entity: Scandinavian eTraining Center AB, org.nr 556625-7373, incorporated 2002-07-10, Bromma, Sweden) is an aviation-specific e-learning platform and Training Management System (TMS) provider with over 23 years of operational history. The company serves 800+ aviation organisations in 100+ countries. Revenue FY2025: 32.8M SEK (~€2.9M) with a 27.2% net profit margin and 781% quick ratio. […]
Hööks Hästsport
Hööks Hästsport AB (founded 1931, HQ Borås, Sweden) is Scandinavia’s largest equestrian retailer with 50+ stores across Sweden, Norway, Denmark, Finland and the Netherlands, plus e-commerce. Owned by Jula Holding AB. Revenue ~490M SEK (2024), 191 employees, org no 556158-2213.
Horseonline
Horseonline AB is a Swedish digitally-native equestrian retailer founded in 2014 by David Erndin, Hampus Erndin, and Timmy Norin. After three relocations, the company moved into a new 2,400 m² modern office and warehouse in Kalmar in 2024. In November 2023, it launched an international expansion under the brand Equinest.com targeting Germany, France, and the […]
Frank & Maggie’s
Frank & Maggie’s is Sweden’s first freshly cooked dog food brand, founded by Josefine Hållsten Karlsson and Julia Hänström in Saltsjö-Boo, Stockholm. Incorporated July 2024. First deliveries November 2024. Commercial launch March 2025. Från Sverige certified (2nd dog food company in Sweden). Uses Swedish meats and ASC/MSC-certified Nordic fish. Delivers across Sweden from Skåne to […]
Kattvik Design
KattvikDesign is a Swedish family-run design brand based in the fishing village of Kattvik, near Bastad on the southwest coast of Sweden, producing self-designed storm candle holders with a distinctive glass-enclosed design that protects the flame while creating elegant ambiance. Founded by Paul Hakan Rosth and now co-run with his daughter Sol Grip Rosth, the […]
Horze
Horze is a global equestrian e-commerce retailer (2003), parent Oy Finn-Tack Ltd (Finland, est. 1982). Swedish storefront at horze.se with 280,000+ SKUs. Own brands: Horze and B Vertigo. Loyalty: Horze CLUB. Stockholm concept store. Registered in Sweden as foreign entity (Org.nr 502082-5443).
Póchette
Premium Irish leather handbag brand founded January 2024 by Siobn McCarthy (CIFD). Hand-crafted, vegetable-tanned leather goods made in Ireland. Incorporated as Pochette Design Limited (CRO). Stockist presence in Fishers of Newtownards and Janelle Boutique. Active across Instagram, TikTok, Facebook, and Pinterest.
Berg Österdahl
Berg Österdahl is the brand of Elena Berg Österdahl, a professional metal artist and designer based in Havdhem on the Swedish island of Gotland. Operating as a sole proprietorship since 2004, the business combines traditional craft with contemporary Scandinavian design, leveraging a narrative of material circularity.
Electronic Recycling
Chevron Environmental Limited, trading as Electronic Recycling, is an Irish ITAD and WEEE recycling specialist based in Finglas, Dublin, that has operated under its current brand since 1996. The company provides computer recycling, IT asset disposal, and secure data destruction services (including onsite hard drive shredding) to both business and household clients, holding ISO 9001:2015 […]
Fashion Forms
Fashion Forms® is a pioneering US-based intimate apparel brand founded in 1993 by Ann Deal in Austin, Texas. The company created the adhesive body bra category in North America and holds 14 patents and 18 trademarks. Distributed in 9,000+ retail stores globally, Fashion Forms is the market leader in backless and strapless intimate apparel solutions. […]