Private White V.C. is a British luxury menswear brand and working factory in Manchester, founded in 2010 in honour of Jack White, a WWI soldier awarded the Victoria Cross. The brand produces high-quality outerwear, suits, and casual clothing almost entirely in its own Manchester factory, making it one of the last vertically integrated garment manufacturers in the UK. Private White V.C. is known for its handcrafted raincoats, pea coats, and tailoring, sold direct-to-consumer through its website and London flagship store.
