John Simons is one of London’s oldest and most respected independent menswear retailers, founded in 1964, and widely credited with introducing Ivy League and American preppy style to the UK. The store curates a carefully selected mix of heritage brands alongside its own-label clothing, rooted in American Ivy League, sportswear, and British heritage traditions, spanning knitwear, outerwear, shirts, and accessories. John Simons has been a touchstone for generations of style-conscious men and continues to operate from its central London boutique.