Zooplus (European)

#1 in Pet Retail · Germany

Zooplus SE is Europe’s largest online-only pet retailer by revenue (€2.678bn in 2023), founded in Munich in 1999. Operating across 30+ European countries, it offers 9,000+ SKUs across all pet categories with an exclusive own-brand portfolio including Wolf of Wilderness, Purizon, Cosma, and Tigerino. Taken private by Hellman & Friedman and EQT in January 2022 at a €3.7bn valuation. Operates Bitiba.de as a discount sub-brand.

Market Authority Index

Human Authority

Structural Confidence

79

80

78

Sector
Subsector
Country
Size Tier
MAI Tier
Subsector Rank
1
AI Buyer Signal
High — Europe’s largest online pet retailer (€2.678B revenue); strong HA (80) and SC (78) — dominant e-commerce authority across 30+ European countries
Known For
Europe’s largest online pet retailer (European entity)
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