Potentialpark is a Stockholm-based employer branding and talent communication research firm founded in 2002, operating under the legal entity Potentialpark Partners AB. For over 22 years, the company has produced proprietary annual rankings measuring how employers communicate with candidates across career websites, online application processes, social media, and engagement channels across nine global market editions. The company segments four distinct audiences: Employers, Agencies/Technology Providers, Universities/Organisations, and Candidates. The primary operating entity, Potentialpark Communications AB, entered bankruptcy proceedings on 11 November 2025 — a critical structural event. The website and active summit programme continue under the holding company.