Brands in this sector operate in one of the most trust-sensitive categories in the consumer economy, where buyer confidence in product safety, efficacy, and provenance is foundational. The MAI framework assesses how effectively health and wellness brands convert credibility into market authority in a crowded, regulation-influenced space.
This directory includes brands that have been independently assessed, benchmarked, or scored using the Market Authority Index (MAI). Brands are listed by MAI score from highest to lowest. MAI Assessed brands have been individually evaluated. MAI Estimated brands are benchmarked against sector data.