Nelly is one of the Nordic region’s leading online fashion destinations, founded in Borås, Sweden in 2004, targeting young women with trend-led clothing, footwear, and accessories. As a pioneer in influencer marketing and direct digital sales, Nelly has grown from an internet startup to one of the most recognised fashion e-commerce platforms in the Nordics. The brand offers both its own NELLY label and a curated selection of international brands.
