About You

#1 in Mass Market Fashion Retail · Germany

ABOUT YOU is a German fashion e-commerce group headquartered in Hamburg, operating in 26 European markets with over 13 million active customers and approximately 750,000 items from nearly 4,000 brands. The company also offers B2B technology solutions through its SCAYLE enterprise commerce platform, serving major retailers globally. Since 2025, ABOUT YOU has been part of the Zalando Group.

Market Authority Index

Human Authority

Structural Confidence

80

Sector
Subsector
Country
Size Tier
MAI Tier
Subsector Rank
1
AI Buyer Signal
High — Major German fashion e-commerce with 13M+ customers across 26 markets; strong authority signals
Known For
European personalised fashion e-commerce
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